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Feb. 2, 2022

Beyond the "What" & "How" of Entrepreneurship

Beyond the "What" & "How" of Entrepreneurship

Business formation in the U.S. and the Caribbean is growing! As people take the plunge into entrepreneurship, our Hosts X.T.C. share what propelled them into starting their own businesses and how the journey has been. This isn’t Xaulanda’s first ride at the entrepreneurship rodeo. Chris quit his job cold-turkey to do a documentary in Puerto Rico. And, Tristian turned a college practicum into a video production business. Without a lot of resources (i.e., funds, time, etc.), but a strong vision, they catapulted an idea into a reality. Regardless of what pushes you into starting your own business and how you went about your journey, entrepreneurship is truly a trip!

Transcript
WEBVTT 1 00:00:01.480 --> 00:00:06.280 Welcome to the entrepreneurs trip. I am so excited. This is our first, 2 00:00:06.280 --> 00:00:13.160 first podcast video cast. We've been planning and this has been amazing to 3 00:00:13.199 --> 00:00:18.480 see this come to cruation. So we are EXTC. I'm Chalanda, I'm 4 00:00:18.559 --> 00:00:24.960 Tristan and I'm Christ and, as an entrepreneur starting and going our businesses, 5 00:00:25.199 --> 00:00:30.120 we know that it is a destination that you're looking towards, but the journey 6 00:00:30.359 --> 00:00:35.000 getting there can be a trip and we want to be a travel companions and 7 00:00:35.119 --> 00:00:42.600 inflected dose of XTC as we explore real life conversations about navigating the world of 8 00:00:42.719 --> 00:00:46.840 entrepreneurship in the US and in the Caribbean. So, guys, did you 9 00:00:46.880 --> 00:00:50.640 know that, according to the US Small Business Administration, in two thousand and 10 00:00:50.679 --> 00:00:57.399 twenty there were thirty one point seven million small businesses in the US? Wow, 11 00:00:57.719 --> 00:01:04.480 by point two million are self employed minorities and approximately three point seven million 12 00:01:04.519 --> 00:01:10.640 are micro businesses with ten from one to ten employs. Now, when you 13 00:01:10.640 --> 00:01:15.599 look at the Caribbean, there's a two thousand and twenty one article that is 14 00:01:15.599 --> 00:01:19.799 called the Caribbean business formation versus the US, and the latest facts say that 15 00:01:19.920 --> 00:01:26.560 eleven out of sixteen Caribbean countries have made significant changes to their business reform and 16 00:01:26.640 --> 00:01:32.879 legislation in the last two to five years alone, and I'm sure covid had 17 00:01:32.920 --> 00:01:38.599 a lot to do with those three forms. So making the Caribbean and attractive 18 00:01:38.599 --> 00:01:42.760 option for many business owners. And what's cool about that stat is Tristan's a 19 00:01:42.799 --> 00:01:48.920 Caribbean business owner and Chris is a US business owner, as I am. 20 00:01:49.159 --> 00:01:55.560 Great so we're we're all in the US or Caribbean or trying to straddle both, 21 00:01:55.599 --> 00:02:00.480 which is what I'm doing. So as we see the increase of business 22 00:02:00.519 --> 00:02:02.439 formation, both in the US in the Caribbean, that means more and more 23 00:02:02.439 --> 00:02:08.080 people are starting businesses, which can be both exciting and daunting, but it 24 00:02:08.080 --> 00:02:13.199 can also feel pretty lonely as you try to figure out all the different nuances 25 00:02:13.280 --> 00:02:16.560 of starting a running a business, from ideation to start up. Role amature. 26 00:02:17.120 --> 00:02:21.039 So just last week I was talking to an entrepreneur that has seven come 27 00:02:21.240 --> 00:02:24.639 several companies, and we're talking about running a business as well as the mental 28 00:02:24.639 --> 00:02:29.919 and physical poll it can take, because it is a lot of work. 29 00:02:29.960 --> 00:02:32.400 And in our exchange this is what she says, and I'm quoting her. 30 00:02:32.479 --> 00:02:38.080 The climb takes a lot on a person's life. If you they are fully 31 00:02:38.120 --> 00:02:43.400 committed, do not have a CO founder or funds to hire. This is 32 00:02:43.479 --> 00:02:46.960 fucking hard, to be totally honest. So, Chris, you're gonna need 33 00:02:46.000 --> 00:02:55.080 to bleek back and smoms is to wild. We started the podcast. You 34 00:02:55.240 --> 00:02:59.680 don't have to do it alone and our goal is to create a platform not 35 00:02:59.719 --> 00:03:01.719 only for us as hosts to be able to share, I gat us, 36 00:03:01.759 --> 00:03:07.840 but for other entrepreneurs to come and share the real deal about starting and going 37 00:03:07.919 --> 00:03:13.680 up business. So in this first podcast we're going to talk about beyond the 38 00:03:13.800 --> 00:03:21.240 what and how of entrepreneurship. Sounds good, sounds great, sounds great, 39 00:03:21.319 --> 00:03:24.240 all right. So, guys, to call me a little bit about how 40 00:03:24.280 --> 00:03:39.800 you started your business, what we pay to go for doing. I'll say 41 00:03:39.479 --> 00:03:49.560 you. All right, see comes befourti in the Alphabets, yes and see 42 00:03:49.560 --> 00:03:54.639 before X. Yes. So, yeah, basically, my entrepreneurial journey, 43 00:03:55.400 --> 00:04:00.400 in short, was kind of it was something I'd always thought that I was 44 00:04:00.599 --> 00:04:05.159 wanted to do, but that want. I was a entrepreneur for a number 45 00:04:05.159 --> 00:04:11.479 of years, got an education and production, but then spent almost a decade 46 00:04:11.479 --> 00:04:17.879 in marketing and it wasn't until a situation occurred her Hurricane Maria hit the island 47 00:04:17.879 --> 00:04:24.079 of Puerto Rico and basically devastated the island of the category five storm. And 48 00:04:24.319 --> 00:04:29.920 living in Orlando, where I was working in marketing and nonprofit space a lot 49 00:04:30.079 --> 00:04:33.160 and diversity, equity inclusion space, I knew a lot of Puerto Ricans who 50 00:04:33.199 --> 00:04:40.439 were struggling to connect with family and friends on the island, up to weeks 51 00:04:40.439 --> 00:04:45.000 and sometimes even up to a month before they heard for from anybody. And 52 00:04:45.079 --> 00:04:48.519 so myself, you know, being a marketing having one to go do my 53 00:04:48.639 --> 00:04:53.879 entrepreneurial thing. At some point, having a production background, I was kind 54 00:04:53.920 --> 00:04:57.879 of like, well, who else is going to tell this story? Puerto 55 00:04:57.920 --> 00:05:01.839 Ricans can tell the story. But as a lot of minority struggle and you 56 00:05:01.839 --> 00:05:05.480 know, the mainland us, sometimes it's tough to get a voice when they 57 00:05:05.680 --> 00:05:13.879 learn not a Caucasian Male, you know, in that space. So I 58 00:05:13.920 --> 00:05:20.600 decided to quit my job, start a business and and basically start this business 59 00:05:20.639 --> 00:05:27.839 around producing this film. So it was a passion project for sure, but 60 00:05:27.920 --> 00:05:31.560 I had every goal of creating a business around it and I don't necessarily give 61 00:05:31.600 --> 00:05:36.800 that advice to just take that jump right away, which we'll get to at 62 00:05:36.839 --> 00:05:41.319 another point, I'm sure. In this podcast or, you know, throughout 63 00:05:41.360 --> 00:05:44.759 these episodes. But but yeah, that's that's kind of how I got my 64 00:05:44.759 --> 00:05:49.000 start. It was a need of fourth entry, I guess, to saying 65 00:05:49.360 --> 00:05:53.959 it's either now or I'm just going to continue to sit on the sidelines. 66 00:05:54.800 --> 00:05:58.040 So, Chris, you would a Gringo and Puerto Rico was a good people 67 00:06:00.000 --> 00:06:09.560 about Christ's whoad. And you know, he'd be really, really madest because 68 00:06:09.759 --> 00:06:17.160 his documentary is Hurricane Mari at American dreams. So it is such a heart 69 00:06:17.319 --> 00:06:25.279 felt, fought provoking story about a family navigating, you know, their life 70 00:06:25.279 --> 00:06:29.600 in Puerto Rico during and after the hurricane and the effects of it. And 71 00:06:29.639 --> 00:06:32.120 it really hits home because, you know, in the US Virgin allies, 72 00:06:32.160 --> 00:06:36.920 we were also affected by Hurricane Maria, Hurricane Firma, I remember, through 73 00:06:38.160 --> 00:06:45.120 Hurricane Hugo, you know. So we definitely can feel that energy and that 74 00:06:45.199 --> 00:06:49.600 empathy for our Boutiqua and our Puerto Rican families over there. So we totally 75 00:06:49.639 --> 00:06:58.600 totally get it. So my Cru Jan from the US. Yeah, well, 76 00:06:58.639 --> 00:07:04.040 I don't have it goes the goes there. I don't have a companti 77 00:07:04.120 --> 00:07:10.800 story like Chris and all my story was also a little different I started from 78 00:07:10.879 --> 00:07:16.040 high school action. I remember it was about maybe ten eleven grade, all 79 00:07:16.120 --> 00:07:21.319 ten eleven grade. But I started doing video from seventh grade. I started 80 00:07:21.480 --> 00:07:29.079 Saint Ann's Catholic Church. So we video take the masses, the weddings and 81 00:07:29.199 --> 00:07:30.519 just a couple different and things in between. I started with a guy, 82 00:07:30.560 --> 00:07:34.279 his name was John, to tell me. So with John, he really 83 00:07:34.279 --> 00:07:38.720 took me under his wing. I will go everywhere, everywhere with it, 84 00:07:38.839 --> 00:07:41.839 no matter what it was. He was shooting, whinning was shooting, and 85 00:07:41.920 --> 00:07:46.439 that's how I got in my foundation in and video, video production. So 86 00:07:46.560 --> 00:07:49.319 he taught me. I remember we have these Dominican masses. They last about 87 00:07:49.360 --> 00:07:54.600 three used to be about three hours, and I remember, you know, 88 00:07:54.680 --> 00:07:59.680 the three hour mass because they do it in both creole, creole French and 89 00:07:59.800 --> 00:08:03.519 English. So once they do one part and they translated to English. But 90 00:08:03.560 --> 00:08:07.680 it's Catholic. So we really followed a massive though which way. We don't 91 00:08:07.680 --> 00:08:11.360 really need to know what it is. I want to say they're saying that 92 00:08:11.480 --> 00:08:16.279 might be why most of a sleep in church. Yeah, so from their 93 00:08:16.319 --> 00:08:20.720 home. I remember starting out. It was like imagine being about maybe likendred 94 00:08:20.720 --> 00:08:26.160 and twelve, being told that you have to stand for three hour mass because 95 00:08:26.199 --> 00:08:31.000 if you sit you then start to shoot daisy. And that was a start 96 00:08:31.040 --> 00:08:35.440 of discipline. So I started in seventh grade, by ten grade I was 97 00:08:35.519 --> 00:08:41.279 manic. No, by Ninth Grade I was managing the studio and by ten 98 00:08:41.399 --> 00:08:46.600 grade I started going video productions on my own, working with the local TV 99 00:08:46.720 --> 00:08:50.159 production the companies. I remember I just had this dream. I was like, 100 00:08:50.320 --> 00:08:52.480 I'm going to start my own TV station. I had no idea what 101 00:08:52.480 --> 00:08:56.960 it is I was talking about and had no idea what it would take, 102 00:08:56.320 --> 00:09:00.639 but that was the start of my entrepreneur dream. I had a teacher, 103 00:09:00.720 --> 00:09:05.399 miss coming so, Natasha commings, and what I know happening is that she 104 00:09:05.480 --> 00:09:07.720 really helped me to shape it out. She was an English teacher, so 105 00:09:07.799 --> 00:09:11.039 she really made me write, write it out right what it is that I 106 00:09:11.080 --> 00:09:15.399 wanted. So in that way these goals became on the same, more tangible 107 00:09:15.480 --> 00:09:20.440 goals and bennounced to me. That was really and truly the start of it 108 00:09:20.519 --> 00:09:26.679 all and left, went to college, had an opportunity to go to ESPN 109 00:09:26.320 --> 00:09:31.159 and then I heard about, I want to say climbing the ladder. So 110 00:09:31.440 --> 00:09:37.320 usually in the United States major companies video production. We live very long. 111 00:09:37.519 --> 00:09:41.120 So there's not much room for progress until we kind of open up on different 112 00:09:41.600 --> 00:09:46.039 I want to see different production houses. So I started from ESPN in Connecticut. 113 00:09:46.039 --> 00:09:50.480 I kind of got to offer and I was like Nope, I really 114 00:09:50.480 --> 00:09:52.360 want to go home because I really want to get back to my community. 115 00:09:52.360 --> 00:09:56.519 I'm definitely going to start this business. And by two thousand and eight I 116 00:09:56.559 --> 00:10:01.399 came back kind of trick the school. I told him I was going to 117 00:10:01.519 --> 00:10:05.399 a practical took my practical to really start the business and did it on just 118 00:10:05.480 --> 00:10:09.720 that, just starting a business on worked with a couple motors, did some 119 00:10:09.799 --> 00:10:13.559 work for them. So in that way I could get a reference back to 120 00:10:13.919 --> 00:10:18.000 college. Just I was actually on the supportant. that. That was it. 121 00:10:18.080 --> 00:10:22.799 I started in about all eight or nine. I was back home with 122 00:10:22.840 --> 00:10:26.039 no real guidance, just honestly figuring it out, just trying to figure it 123 00:10:26.080 --> 00:10:28.879 out. The one thing I did know is that it was my past, 124 00:10:30.120 --> 00:10:33.720 and so started a network with a lot of people. That's how it is. 125 00:10:33.720 --> 00:10:37.120 I met a lot and I think it was about maybe a year or 126 00:10:37.120 --> 00:10:41.840 two later working on a project with her. That was an amazing, amazing 127 00:10:41.840 --> 00:10:46.559 experience, and that's just a show. Like the bonds that I made on 128 00:10:46.759 --> 00:10:50.799 starting my entrepreneurial journey and I don't know what else happened, and that was 129 00:10:50.879 --> 00:10:56.720 it. It was not it was not an easy journey. The hard part 130 00:10:56.960 --> 00:11:01.919 was figuring out what it is you wanted to do, because at this point 131 00:11:01.960 --> 00:11:05.559 in time there's nobody telling you got to punch this clock, you got to 132 00:11:05.639 --> 00:11:11.120 do this, there's no real guidelines on I just really had a great support 133 00:11:11.120 --> 00:11:13.440 group, and that's exactly what we're speaking to, is that we don't have 134 00:11:13.519 --> 00:11:20.360 to do a role. To give you a really quick guy called my uncle. 135 00:11:20.080 --> 00:11:24.200 It was Kennel and Danny for eight plus signs, and what they did 136 00:11:24.240 --> 00:11:28.559 for me was on they offered me a space to use, a red feet 137 00:11:28.559 --> 00:11:35.000 space to use at their sign shop, and that's what I use as my 138 00:11:35.039 --> 00:11:39.080 office space. Lunch, sometimes you got money for lunch, but it didn't 139 00:11:39.080 --> 00:11:41.039 matter because they were like, as long as you're here in the Caribbean, 140 00:11:41.080 --> 00:11:43.799 as long as you hear the one thing you won't do is go hungry. 141 00:11:43.919 --> 00:11:50.120 You know, we work together on everything at that point in time and that 142 00:11:50.320 --> 00:11:54.320 was it and that's it. Weird to this day we're stuff family. We 143 00:11:54.360 --> 00:11:58.399 still do all we celebrate different things, together takes trips together. It's a 144 00:11:58.440 --> 00:12:03.480 really it's a really fun experience when you're not taking this trip at all. 145 00:12:03.600 --> 00:12:07.480 So no matter what it is that you feel you're going through, you're not 146 00:12:07.519 --> 00:12:11.799 the only one and it's always it's always want to take the trip with friends, 147 00:12:11.919 --> 00:12:16.000 right. So a lot absolutely talking about when we met. Oh my 148 00:12:16.120 --> 00:12:20.120 gosh, the birds on I had the opportunity to work for Tristan. I 149 00:12:20.200 --> 00:12:24.679 was the cheap of communications and community connectivity at the Governor One we hospital and 150 00:12:24.759 --> 00:12:33.039 we created some amazing videos that featured the staff and the community and it was 151 00:12:33.120 --> 00:12:37.720 just very audacious because we didn't have a lot of funds and we had very 152 00:12:37.759 --> 00:12:43.159 tight deadlines to get things done. But I think it really stretched our muscles 153 00:12:43.279 --> 00:12:50.480 and also gave us the for sight to be able to try to run our 154 00:12:50.519 --> 00:12:54.159 companies in the same way, because a lot of small businesses don't have a 155 00:12:54.200 --> 00:12:56.879 lot of funds, they don't have a lot of time, they don't have 156 00:12:56.919 --> 00:13:00.559 a lot of resources, but it still needs to get done right and one 157 00:13:00.639 --> 00:13:03.960 thing for SMO. Not to cut you off, but the one thing that 158 00:13:03.080 --> 00:13:07.399 was very key in those moments is that we had someone that had a vision 159 00:13:07.519 --> 00:13:11.120 and that's the one thing that even Chris kind of touched on is sometimes you 160 00:13:11.159 --> 00:13:15.080 just need somebody with that vision, it's your vision, somebody else's vision, 161 00:13:15.440 --> 00:13:18.679 to kind of bring things together, because Jeff Nelson was an amazing visionary at 162 00:13:18.720 --> 00:13:24.279 that time. He was, he was absolutely and it's really, you know, 163 00:13:24.360 --> 00:13:30.480 small business is taken an idea and really manifesting it into the real business. 164 00:13:30.559 --> 00:13:33.279 That it is right. And so just a little bit about my entrepreneurial 165 00:13:33.360 --> 00:13:39.240 journey. This is not my first ride at the Rodeo. I I tried 166 00:13:39.320 --> 00:13:45.080 doing this entrepreneurship thing before. I let me tell you people, it is 167 00:13:45.559 --> 00:13:50.840 hard, you know. So while we talked about the podcast, so we 168 00:13:50.840 --> 00:13:54.440 were coming up with the name and we said the entrepreneurs trip. You know, 169 00:13:54.519 --> 00:13:58.960 it's definitely a journey, but my journey I have trip and fall flat 170 00:14:00.000 --> 00:14:03.279 on my face a couple times and trying to run a business, because it 171 00:14:03.320 --> 00:14:09.759 is difficult. And what's different than to what how I'm doing it now is 172 00:14:09.799 --> 00:14:15.320 that, to your point, Tristan, that any circle that you have a 173 00:14:15.360 --> 00:14:20.399 people who are around you to support you, really helps to make this journey 174 00:14:20.399 --> 00:14:24.480 a little bit less daunting. Right. So I've had two businesses. I 175 00:14:24.519 --> 00:14:30.000 trip and felt. I got back up and actually, when the idea of 176 00:14:30.080 --> 00:14:33.279 the Sh skuy group came up, I was on four away driving my daughter 177 00:14:33.440 --> 00:14:37.919 chefs, yeah, and I was in my car and I got a call 178 00:14:37.039 --> 00:14:39.799 from our friend Dwight Dylan, and he was like, Joanna, I need 179 00:14:39.879 --> 00:14:43.679 your advice. Tell me, and he's a real estate broker, he has 180 00:14:43.759 --> 00:14:48.080 his own real estate business and you know, we're talking strategy and we're coming 181 00:14:48.200 --> 00:14:50.960 up with an action plan and you know we're getting all exciting. I'm like, 182 00:14:52.080 --> 00:14:54.159 Oh, this is going to be great for you, and so we 183 00:14:54.240 --> 00:14:58.960 hang up on my daughter turns to me and she's like so you are your 184 00:14:58.080 --> 00:15:05.360 friends that businesses always calling you when you go start Your Business? And I 185 00:15:05.480 --> 00:15:11.000 looked at her and I was like, Oh crap. So what's my out 186 00:15:11.120 --> 00:15:15.080 here? What's my out because you know it's you have that fear, you 187 00:15:15.200 --> 00:15:18.519 know. And my response to her, well, if I'm going to start 188 00:15:18.559 --> 00:15:20.120 a business, because I've been there, done that, you got to do 189 00:15:20.240 --> 00:15:24.960 it with me. And she was like okay, and I was like she 190 00:15:26.080 --> 00:15:31.600 said, yes, okay. What excuse do I have? Now? I 191 00:15:31.679 --> 00:15:35.120 don't have an excuse. I mean, how do you tell your kids something 192 00:15:35.279 --> 00:15:41.240 and they challenge you on it and then you don't deliver her and she was 193 00:15:41.279 --> 00:15:45.240 a reason for this guy group, honestly, because I was really, really 194 00:15:45.360 --> 00:15:48.120 scared. I'm still scared a lot of the time, but I think being 195 00:15:48.159 --> 00:15:52.960 an entrepreneur you learn to still move forward in light of the fears that you 196 00:15:54.159 --> 00:15:58.720 have or the challenges that you're experiencing. And to the whole point of this 197 00:15:58.879 --> 00:16:03.639 conversation, it makes it so much easier when you're doing it with people who 198 00:16:03.720 --> 00:16:07.360 are on a similar journey, that you can bounce ideas off of, that 199 00:16:07.519 --> 00:16:11.000 you can get feedback and who, would be brutally honest, sensational on Dad, 200 00:16:11.159 --> 00:16:22.759 that sounds like crapper. Your fool think. Yes, that's what we 201 00:16:22.840 --> 00:16:26.919 take sometimes, all because you can always say that you're full of crap. 202 00:16:26.279 --> 00:16:30.360 This is what we're able to do is spick the true essence from though. 203 00:16:30.720 --> 00:16:33.840 So the whole thing might not be able, might not be something that was 204 00:16:33.960 --> 00:16:37.919 tangible, but really the focus points, because sometimes you start out and we're 205 00:16:38.000 --> 00:16:41.879 like, you know, I'm start a business and I'm change the world. 206 00:16:42.039 --> 00:16:45.559 You like, all right, so that's let's let's be weird interesting. So 207 00:16:45.639 --> 00:16:49.960 what you're going to do with that starts and let's just start with a community 208 00:16:51.039 --> 00:16:55.960 first. Let's just start with ex schools first, you know, and that's 209 00:16:56.159 --> 00:17:00.240 view of the companionship along the trip, especially when we have honest friends. 210 00:17:00.279 --> 00:17:04.119 You need real friends, though, not, yes man, real real friends. 211 00:17:04.319 --> 00:17:11.559 Yeah, yeah, yeah, and I would say that, in addition 212 00:17:11.599 --> 00:17:15.079 to having your friends be there to be a sounding board and helping you, 213 00:17:15.680 --> 00:17:19.599 one of the biggest things that I've learned is you still have to stay true 214 00:17:19.799 --> 00:17:27.079 to to who you are and make sure that those influence are truly supporting your 215 00:17:27.160 --> 00:17:30.240 goals and not being like, oh well, you're good at this, so 216 00:17:30.319 --> 00:17:33.680 you could do this as well and you can do all these other rights. 217 00:17:36.000 --> 00:17:38.880 As I mentioned, I maybe didn't approach entrepreneurship in the best way possible and 218 00:17:38.920 --> 00:17:44.960 I had some unrealistic goals leading into it as far as what I was going 219 00:17:45.000 --> 00:17:47.640 to you know, the amount of clients I was going to get right off 220 00:17:47.680 --> 00:17:51.519 the bat and stuff, and you really have to build that up. But 221 00:17:52.000 --> 00:17:56.119 for me, I actually became started off as what I thought was going to 222 00:17:56.160 --> 00:18:00.319 be a niche market. Then everybody told me all these other things I could 223 00:18:00.400 --> 00:18:04.359 or should really girls, and then I became a catchall for everything, and 224 00:18:04.480 --> 00:18:10.160 then I was just another production guy who could do any yeah, all these 225 00:18:10.240 --> 00:18:14.279 things, and it's taken me a while to realize it's a focus back to 226 00:18:14.359 --> 00:18:18.119 who I was and like the initial reasons for starting out with so, like 227 00:18:18.200 --> 00:18:22.640 never lose sight of that. Your the why, and even you know, 228 00:18:22.359 --> 00:18:27.640 Falander for you is your here daughter challenge. You know, it's like all 229 00:18:27.680 --> 00:18:32.119 right, well, I have to then step up and and you know, 230 00:18:32.279 --> 00:18:36.799 do this. So it's I don't know that the the the trip has to 231 00:18:36.920 --> 00:18:41.640 be, yes, not one taken alone, but don't forget that you're part 232 00:18:41.680 --> 00:18:45.759 of the trip as well and your rain is driving the plane. All right, 233 00:18:47.440 --> 00:18:49.480 it's our vision, that's our passion and it has to be organic. 234 00:18:51.799 --> 00:18:53.480 And Chris, like to what you were saying is I just really down. 235 00:18:53.599 --> 00:18:57.880 Think there's a right willy about going about it. Yep Son, the story 236 00:18:59.000 --> 00:19:03.200 like where she feeled like. I don't think we're honest enough a lot of 237 00:19:03.279 --> 00:19:07.319 times to say like we have fled. Well, what the only thing we 238 00:19:07.440 --> 00:19:10.920 post is our glory stories, you know, Right, oh, I hit 239 00:19:11.079 --> 00:19:15.799 this milestone and I did that milestone, but nobody heard that it took us 240 00:19:15.119 --> 00:19:19.519 ten times to get to that milestone. All the late nights when you're up 241 00:19:19.559 --> 00:19:22.960 in your door. Well, for me, the late nights, I was 242 00:19:22.000 --> 00:19:27.759 out crunting these hours home. What you're putting in this much hour? Do 243 00:19:27.880 --> 00:19:33.039 you know long the store down down the street pays like ten times that much, 244 00:19:33.799 --> 00:19:37.200 or do you know the sound guarantee that this point in time? And 245 00:19:37.200 --> 00:19:40.759 it's like what you're saying, crystal certain explorint to point two is that. 246 00:19:41.240 --> 00:19:45.480 Then you become that catchall. Then you're you're spreading yourself dy with no real 247 00:19:47.279 --> 00:19:52.400 specialization in any area, and that is very, very nonton. Until you 248 00:19:52.440 --> 00:19:55.759 said you come back to your truth, for you're organic about what it is 249 00:19:55.839 --> 00:19:57.880 that you wanted to I was right. You know what, I don't want 250 00:19:57.920 --> 00:20:00.920 to do pictures, I don't want to do anything else. I love editing, 251 00:20:02.880 --> 00:20:04.920 edit. I'll be this videographer and this is this is all I do. 252 00:20:06.039 --> 00:20:10.119 I just shoot and I edit and that's it. I didn't need to 253 00:20:10.880 --> 00:20:12.720 go out and be what we're going to do lighting, we're going to do 254 00:20:12.839 --> 00:20:17.559 all this, these things like, you end up learning a lot more and 255 00:20:17.640 --> 00:20:21.079 then you the jobs where it is you just specialize on those states, right, 256 00:20:21.400 --> 00:20:23.319 and that's the beauty of it is that, even though you can do 257 00:20:23.480 --> 00:20:29.720 those things get. It's also coming together. Is that collaboration where now I 258 00:20:29.799 --> 00:20:32.839 don't have to shoot me on my next production. I'm out there and I'm 259 00:20:32.880 --> 00:20:37.839 holding nights for Chris. So Chris is shooting the videos, Shelan is doing 260 00:20:37.920 --> 00:20:41.440 an interviews and now we're coming together where we're still doing what it is that 261 00:20:41.559 --> 00:20:45.119 we love to do. Hmmm, in all in a honestay, and them 262 00:20:45.640 --> 00:20:52.039 micro in a micro part of it for macrovision. Yeah, so, yeah, 263 00:20:52.000 --> 00:20:56.720 definitely it's a duality in entrepreneurship that I don't think a lot of people 264 00:20:57.000 --> 00:21:02.839 talk about or consider is that you know, you have all of these big 265 00:21:03.119 --> 00:21:11.720 ideas right which can be realized in true form. The things is that you 266 00:21:11.839 --> 00:21:15.519 got to be able to break it down with a intentional focus so that you 267 00:21:15.680 --> 00:21:18.960 take step by step to be able to make it happen. And so, 268 00:21:19.200 --> 00:21:22.240 to your point, Chris, you know having people around saying, Oh, 269 00:21:22.279 --> 00:21:25.200 you could be good at this, that you could do this, so you 270 00:21:25.240 --> 00:21:29.480 can do this. That's probably true. You're probably really good at all those 271 00:21:29.559 --> 00:21:33.640 things, but particularly when you're a solo prenore. Yes, you know, 272 00:21:33.839 --> 00:21:38.279 it's not like you can be all things to all people, you can do 273 00:21:38.599 --> 00:21:45.400 all projects. You really have to be able to manage your focus and manage 274 00:21:45.440 --> 00:21:48.960 your energy, because this is a lot of work and it's tiring. And 275 00:21:49.559 --> 00:21:55.160 the thing is is that, as entrepreneurs, you take this risk without no 276 00:21:55.480 --> 00:22:02.559 guaranteed reward exactly, you know. So that's where they're guarantee though. They're 277 00:22:03.160 --> 00:22:11.119 guarantee well, absolutely, that's greats all. What is it? You your 278 00:22:11.279 --> 00:22:17.000 satisfaction. That's it. That's your personal satisfaction for whatever it is that you 279 00:22:17.079 --> 00:22:22.119 set out to do. Everything past that is a bonus. The money's is 280 00:22:22.240 --> 00:22:26.359 needed. Well, but that, that's our only guaranteed that's our only guaranteed 281 00:22:26.400 --> 00:22:30.119 satisfaction, and it's totally a be with that. And that's why, the 282 00:22:30.240 --> 00:22:34.200 why and the passion behind why you start a business and why you continue your 283 00:22:34.279 --> 00:22:37.920 business. It is important because, as much as we love our in our 284 00:22:38.000 --> 00:22:42.720 circle, we are in a society that's conditioned us to say, Oh, 285 00:22:42.839 --> 00:22:48.480 you need to get this amount of money for this amount of time or you 286 00:22:48.680 --> 00:22:52.160 want to be able to demonstrate your success. So, you know, you 287 00:22:52.279 --> 00:22:56.200 have these social pressures of driving a particular car or trying to raise your kids 288 00:22:56.359 --> 00:22:59.680 or having a house or all this stuff, and you have to really be 289 00:22:59.799 --> 00:23:04.079 able to say. You know, is that society's expectations of me, or 290 00:23:04.079 --> 00:23:10.240 are those my expectations of myself? And how do I run my business in 291 00:23:10.359 --> 00:23:17.920 a way that honors who I am to crisis point right, can provide value 292 00:23:18.160 --> 00:23:22.839 to the community as we function within the society that we're it, and I 293 00:23:22.960 --> 00:23:32.559 think we learned that in two thousand and twenty like that before hell Covid taught 294 00:23:32.680 --> 00:23:36.319 us that right. Definitely. I got a crazy story to go with that. 295 00:23:36.559 --> 00:23:38.920 Really, really quick. So when I want to start my business at 296 00:23:38.960 --> 00:23:41.359 our home, I came home. The one thing you end up doing is 297 00:23:41.359 --> 00:23:45.799 a lot of research, a lot, a lot of research. So the 298 00:23:45.960 --> 00:23:49.319 question was, how much money do you need to live comfort, comfort, 299 00:23:49.400 --> 00:23:53.160 uple right. So I was reading up and I think I came across something 300 00:23:53.240 --> 00:23:59.359 and it says like Eightyzero, Eightyzero, you're at the perfect tax bracket. 301 00:23:59.400 --> 00:24:02.279 Where to tack? Because I guess it doesn't bother. You still got enough 302 00:24:02.400 --> 00:24:03.839 left over to do whatever it is that you want. So I'm like, 303 00:24:03.920 --> 00:24:07.640 man, we gotta hit eighty two. How do you divide this? Like 304 00:24:07.759 --> 00:24:11.319 so eighty divided by the twelve? I'm just do ten, because really easy. 305 00:24:11.319 --> 00:24:12.799 And I was like a grand a month, like okay, so let's 306 00:24:14.400 --> 00:24:18.519 this, this might be something that's feasible. And then you start, like 307 00:24:18.559 --> 00:24:21.680 I told without my uncle's when I started, it would have been nuts. 308 00:24:22.480 --> 00:24:26.279 I think I'm made about Zozero first mom and I was like, okay, 309 00:24:26.359 --> 00:24:29.440 we're kind of off the good start, because a two times twelve months, 310 00:24:29.519 --> 00:24:34.359 that's twenty four. Yep, I probably made fifteen thousand for if I made 311 00:24:34.519 --> 00:24:38.440 fifteen for that year, is exactly what you're saying. Like when you look 312 00:24:38.480 --> 00:24:42.000 at society and everything that it tells us, all our pressures, what it 313 00:24:42.119 --> 00:24:45.680 is that we don't realize? It's a lot of these things. Is ares 314 00:24:45.799 --> 00:24:49.839 living way beyond our meets. Yep, yeah, so we definitely like when 315 00:24:49.880 --> 00:24:53.880 you're becoming an entrepreneur, what ends up happening is that you learn very quickly 316 00:24:55.559 --> 00:24:57.680 it's not what it is that you want, but you operate more on a 317 00:24:57.799 --> 00:25:04.599 need basis. So I might want that Range Rover, however, called the 318 00:25:04.640 --> 00:25:11.680 Homa, that focus, that that will happen. Your jelappy get read there, 319 00:25:11.720 --> 00:25:15.240 and that's what it is that we really need, is just that car 320 00:25:15.119 --> 00:25:21.799 that transport take us where it is and not necessarily the things that the flashy 321 00:25:21.920 --> 00:25:23.599 things that we feel that we need in life and that has, I feel 322 00:25:23.599 --> 00:25:27.680 that's been my curtseyment to this day. I just got a lot of sea 323 00:25:27.759 --> 00:25:32.240 that. I just got a two thousand Jedda and everybody's like when twenty two 324 00:25:32.240 --> 00:25:34.960 thousand and twenty two thousand and twenty one, that's hards like twenty years old, 325 00:25:36.039 --> 00:25:41.440 and I'm like how one of the Jedna and it works right. Yeah, 326 00:25:41.440 --> 00:25:45.319 I get see where you need to go. Yeah, so call. 327 00:25:45.400 --> 00:25:48.960 Well, guys, you know, I've really enjoyed this conversation and we're going 328 00:25:49.000 --> 00:25:53.400 to continue this because this is just the first episode and we got more to 329 00:25:53.559 --> 00:26:00.359 share in this series and we're going to really take a deeper dive into your 330 00:26:00.599 --> 00:26:04.519 unique entrepreneuris trip, right, because, as we think, on an industry 331 00:26:06.119 --> 00:26:12.599 standard there's entrepreneurship, but each individual entrepreneurs trip is very unique. It's very 332 00:26:12.839 --> 00:26:18.279 different, right, and there's a cloth or of information that can tell you 333 00:26:18.519 --> 00:26:22.839 how to do it, what you need to do, but having these real 334 00:26:22.920 --> 00:26:27.480 life conversations is where there's a gap and the honesty of this. Shit's hard 335 00:26:30.319 --> 00:26:34.079 and I'm scared and I'm tripped up and I can't I don't know if I'm 336 00:26:34.119 --> 00:26:38.119 gonna be able to succeed after all of this work I'm investing into this company, 337 00:26:38.720 --> 00:26:41.440 but you still do it anyway. Is What we're going to be talking 338 00:26:41.480 --> 00:26:48.279 about, some more so of it. Yeah, any last thoughts? Guys? 339 00:26:49.279 --> 00:26:56.000 My last lots this episode is just don't be afraid, give it a 340 00:26:56.079 --> 00:26:59.880 try. That's the only thing you could do. Try is the only word. 341 00:27:00.839 --> 00:27:03.640 That is a word that doesn't really exist, and I will tell you 342 00:27:03.759 --> 00:27:10.000 why. Because you either did it or you did it. So we say 343 00:27:10.079 --> 00:27:12.319 you try different things, but we only use to try to say that we 344 00:27:12.400 --> 00:27:15.480 didn't do it as good as we would have liked to have done it. 345 00:27:15.000 --> 00:27:18.240 So just give me a try, just do just do it. Once you 346 00:27:18.359 --> 00:27:22.799 do it, learn from it, enjoy it and just know that you're not 347 00:27:22.880 --> 00:27:29.759 a law what about you, Chris? Last thoughts, since since Tristan gave 348 00:27:29.799 --> 00:27:33.000 a guarantee earlier about what entrepreneurship would give, if I have one as well. 349 00:27:34.720 --> 00:27:41.480 Entrepreneurship will show you who you are. MMM, and that is a 350 00:27:41.559 --> 00:27:48.359 weighted line, because that is both great and amazing, because you will figure 351 00:27:48.400 --> 00:27:53.359 out who you are, what your strengths are, what your weaknesses are and 352 00:27:55.000 --> 00:28:00.119 and everything in between, and it's it's worth the ride as long as knowing 353 00:28:00.200 --> 00:28:03.559 who you are. Also, it is who you are like who you want 354 00:28:03.559 --> 00:28:07.279 to be. And and a lot of people just focus on, Oh, 355 00:28:07.680 --> 00:28:11.640 what do I do with my career? I'm not sure, like which entrepreneurial 356 00:28:11.759 --> 00:28:18.279 venture should I track down? And a piece of advice I was given to 357 00:28:18.319 --> 00:28:22.920 me a long time ago that always stuck with with me is try to decide 358 00:28:22.079 --> 00:28:26.160 or figure out who you want to be and then work backwards from that to 359 00:28:26.200 --> 00:28:27.759 figure out what you want to do, because who you want to be will 360 00:28:27.839 --> 00:28:30.960 have all the people that help you on your journey. When you it'll have 361 00:28:32.119 --> 00:28:37.200 you being your best self and and you'll figure out what to do to get 362 00:28:37.279 --> 00:28:47.319 there as long as you already have that vision. So pretty before you. 363 00:28:52.119 --> 00:29:02.160 I was lacked in too. I've had such a great time having this conversation 364 00:29:02.279 --> 00:29:04.720 with you guys. You know, I think my takeaway for this episode is, 365 00:29:06.519 --> 00:29:10.359 yes, entrepreneurship is a trip, it is a journey. Right, 366 00:29:11.359 --> 00:29:15.880 but if you decide to take this journey and you trip and fall flat on 367 00:29:15.960 --> 00:29:21.720 your face, get up, dust yourself off and try again, right, 368 00:29:22.839 --> 00:29:26.400 and it's going to be a trip, and hopefully we'll be on that trip 369 00:29:26.519 --> 00:29:30.319 with you. So thank you so much for listening to us and we hope 370 00:29:30.400 --> 00:29:36.079 you will join us on our next episode of the entrepreneurs trip, because we 371 00:29:36.279 --> 00:29:41.680 are your dose of EXTC. I am she landa, I'm Tristan and I'm Christ