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July 19, 2022

Buckle Up! The Entrepreneur & Client Experience

Buckle Up! The Entrepreneur & Client Experience

Fasten your seatbelt! The entrepreneur and client experience can be a bumpy ride!   

As entrepreneurs, we often rack our brains thinking about "how do we get that first client", "how do we keep our pipeline of potential clients filled", or "how do we identify and attract the type of client we enjoy working with most"?    

What does it take to land our ideal client, onboard them, and continue to nurture that entrepreneur and client relationship?  

Conversely, like any relationship, how do we prepare ourselves and implement failsafes that allow us to exit a relationship with a client who is not working out like we had hoped?  

Tune into this episode of The Entrepreneur's Trip as X.T.C. dives deep into the entrepreneur & client experience!

Transcript
WEBVTT 1 00:00:00.200 --> 00:00:04.080 When I have a client and I'm really vested, if I know that they 2 00:00:04.080 --> 00:00:06.639 have a need and I can do something really quick and get it done and 3 00:00:06.679 --> 00:00:08.800 we could keep the project moving, I'll be like, I'll just take care 4 00:00:08.800 --> 00:00:11.320 of that and you just get it moving. The thing is just one of 5 00:00:11.359 --> 00:00:15.439 the side of your scope of work. You really should be doing a change 6 00:00:15.560 --> 00:00:19.600 order, you really should be charging, because that's something extra. It's not 7 00:00:19.879 --> 00:00:25.280 part of the original scope of work. Welcome to the entrepreneurs trip podcast with 8 00:00:25.600 --> 00:00:37.799 EXTAC. I'm Shlanda Chrish. As an entrepreneur starting or ruin your business, 9 00:00:37.960 --> 00:00:42.399 you may have a destination, but the journey getting there and be a drid. 10 00:00:43.000 --> 00:00:47.600 We want to be your travel companions and inject a doose of XTC as 11 00:00:47.640 --> 00:00:53.920 we explore real life conversations about navigating the world entrepreneurship in the US and the 12 00:00:53.960 --> 00:01:00.799 Caribbean. Some take this trip with us well. Come to another episode of 13 00:01:00.880 --> 00:01:07.439 the entrepreneurs trip with x TC. I am Shawanda and I'm Tristan and I'm 14 00:01:07.519 --> 00:01:15.640 Chris, and today we are talking about buckling up the entrepreneur and client experience. 15 00:01:15.680 --> 00:01:21.359 But before we change gears from part to drive, we gotta do our 16 00:01:21.400 --> 00:01:38.000 episode. Our segment. What's your sticking while you trip in Chris? Longer 17 00:01:38.040 --> 00:01:44.159 pause there than I expected. But well, Slanda, you uh pass it 18 00:01:44.159 --> 00:01:49.040 off before the little intro there. So I will. Um, today I'm 19 00:01:49.040 --> 00:01:53.599 going with the libation of hydration. So I got my big Jug of water 20 00:01:53.719 --> 00:01:57.519 here, Um, a little bit of tea and just staying, uh, 21 00:01:57.959 --> 00:02:01.840 staying a little refreshed for this episode here or not not adding in the UH, 22 00:02:01.879 --> 00:02:05.359 you know, the things that make a little wobbly. Right. Yet 23 00:02:07.159 --> 00:02:15.240 how about yourself, Slanda? Actually, I am also hydrating with a bottle 24 00:02:15.319 --> 00:02:22.960 of water. I've had my two cups of very strong caffeinated coffee because I've 25 00:02:23.000 --> 00:02:27.039 been up from early. But I've been inspired by our girl Amy Santana here 26 00:02:27.039 --> 00:02:30.800 in Saint Croix, who was doing the government of a v I thirty day 27 00:02:30.879 --> 00:02:32.960 hydration challenge, and so I'm trying to keep it going, even though the 28 00:02:34.080 --> 00:02:38.319 challenge is over. I'm trying to be mindful of state hydrated. So are 29 00:02:38.360 --> 00:02:46.439 you imagina? Oh, of course not, of course not. Se You're 30 00:02:46.479 --> 00:02:50.120 drinking your water, mining your business, following a little amy. Huh. 31 00:02:50.479 --> 00:02:53.199 So what it is that I won't be doing today is driving, so I'm 32 00:02:53.199 --> 00:02:58.439 buckling up in front the back seat and I'm gonna have me a little citrus 33 00:02:58.479 --> 00:03:01.199 from wow. I don't know who's driving. Will be between either one of 34 00:03:01.199 --> 00:03:06.840 you too, since we're hydrating and I'll get dehydrated in the backseat. Alright, 35 00:03:07.919 --> 00:03:10.639 alright, you got that right. Right, chair RAPP Slanda, I 36 00:03:10.639 --> 00:03:16.080 think we gotta order drift in it right here. There's no Uber Down here 37 00:03:16.080 --> 00:03:19.840 in the Virgin Islands, so one of us are going to pick him up 38 00:03:19.840 --> 00:03:24.039 and cart him around. Alright, alright, well, we'll drop straws later. 39 00:03:28.280 --> 00:03:36.319 Alright, I'M gonna end up having to do that, I guess. 40 00:03:36.319 --> 00:03:53.919 The technically yeah, geographical go and do unpack here. Alrighty folks, so 41 00:03:53.000 --> 00:03:59.240 we're going to shift gears from park to drive and we're going to unpack this 42 00:03:59.360 --> 00:04:03.919 topic of about the entrepreneur and the client experience. So we encourage you to 43 00:04:04.039 --> 00:04:10.759 buckle up. As entrepreneurs, we often are thinking about how do we get 44 00:04:10.759 --> 00:04:15.839 our first clients or how do we keep that pipeline of potential clients field so 45 00:04:15.959 --> 00:04:19.920 as one project ends, you're able to onboard another. So that's what we're 46 00:04:19.959 --> 00:04:24.399 going to be talking about today, is like, how do you select the 47 00:04:24.439 --> 00:04:29.040 best client ever? Right. How do you onboard them? How do you 48 00:04:29.079 --> 00:04:32.560 help to nurture that relationship and, particularly if it's a short term project, 49 00:04:32.560 --> 00:04:40.959 how do you exit gracefully? Right, there we go. Oh God, 50 00:04:41.000 --> 00:04:47.000 interested. I'm telling you, I just like how you gratefully introduce the pulling 51 00:04:47.040 --> 00:04:50.240 outside. You know what, we won't take that be tour now. I'll 52 00:04:50.279 --> 00:04:56.600 let you continue. I'll let you continue outside. You're making turn at it 53 00:04:58.279 --> 00:05:02.399 season. One throwback for all of these trip is just joining us to listen. 54 00:05:02.439 --> 00:05:06.959 Interested in the group, because whenever he says something, there's always a 55 00:05:08.000 --> 00:05:14.040 type of meaning. Always, always. That's how we know you're listening. 56 00:05:15.120 --> 00:05:17.839 Oh my God. Shifting Gears Back to the entrepreneur and client experience, that 57 00:05:17.879 --> 00:05:25.319 we could keep this a little PG. How do you guys let your best 58 00:05:25.319 --> 00:05:31.680 client ever? What do you what characteristics do you look for? Unfortunately, 59 00:05:31.720 --> 00:05:35.720 I'm no good at this. Um, it's gonna so horrible. I don't 60 00:05:35.720 --> 00:05:41.360 want to just take what you get, but that was my approach when when 61 00:05:41.360 --> 00:05:44.959 I first started, because there was no client base. There was just one 62 00:05:46.439 --> 00:05:49.120 lad to get jobs, trying to stack Um, stack that money, make 63 00:05:49.160 --> 00:05:55.920 that paper Um. So I just literally just tookhever came and then I learned, 64 00:05:56.879 --> 00:06:01.000 I learned really quickly, that the kind of clients that I want are 65 00:06:01.240 --> 00:06:08.839 those that don't ask questions like prices. Um. They might set budgets, 66 00:06:08.959 --> 00:06:12.959 but you know from the time, from the time, they're like Um, 67 00:06:12.959 --> 00:06:15.839 so, how much is that gonna Cause and how much is this gonna Cause? 68 00:06:15.920 --> 00:06:18.800 And I realize you running the problem is really really quickly. So it's 69 00:06:18.839 --> 00:06:21.879 okay to have a budget set. However, not to have them. They 70 00:06:21.920 --> 00:06:27.199 pick about everything. Um. Outside of that, it's just more about their 71 00:06:27.399 --> 00:06:33.399 energy. Um. You want someone that's structured, but not too tightly structured, 72 00:06:33.399 --> 00:06:38.439 not a phonetic, not someone that wants to micromanage the assignment the project 73 00:06:38.720 --> 00:06:41.839 that you might be working on. So how I'll go about just picking my 74 00:06:41.920 --> 00:06:46.759 clients, or sometimes before I accept jobs, is usually met Um to discuss 75 00:06:46.800 --> 00:06:49.360 some I might do. Uh. So what do you call? I don't 76 00:06:49.360 --> 00:06:54.120 want to sell like a coffee break man, just me to discuss the project. 77 00:06:55.000 --> 00:06:58.040 Right. So, you know, we just explore a little bit together 78 00:06:58.120 --> 00:07:02.160 and feel their vibe and sometimes you just know for me, that's not where 79 00:07:02.160 --> 00:07:04.680 you want to go. So you kind of put them to somebody else and 80 00:07:04.680 --> 00:07:08.800 I'm like, you know, hey, Chris, you know this might be. 81 00:07:08.879 --> 00:07:15.000 What does you want to talk about getting that assignment? So any referrals 82 00:07:15.000 --> 00:07:21.560 from Church and Church and are just a throwaways? Well, could be that, 83 00:07:21.759 --> 00:07:27.079 or you could look at it from the perspective of not every client is 84 00:07:27.720 --> 00:07:32.399 for each entrepreneur. Example, I know that the kind of clients that I 85 00:07:32.480 --> 00:07:36.399 like to work with are those that can see the value in their services that 86 00:07:36.439 --> 00:07:40.279 I'm providing. They know that they have a need. They may not know 87 00:07:40.319 --> 00:07:42.800 how to get from Point A to point B, so they need a new 88 00:07:42.839 --> 00:07:46.959 set of eyes to help them make that journey. But they see the value 89 00:07:46.959 --> 00:07:50.720 and what I'm bringing and they're not going to nitpick about price right and they're 90 00:07:50.759 --> 00:07:57.199 going to be responsive, because usually projects are time bound and one of the 91 00:07:57.199 --> 00:08:01.480 biggest challenges or things that I put into my contract is the client needs to 92 00:08:01.560 --> 00:08:05.279 respond within twenty four hours because I'm going to respond within twenty four hours and 93 00:08:05.360 --> 00:08:09.839 that's needed to keep things moving along. So I tend to do the exploratory 94 00:08:09.920 --> 00:08:13.879 meeting and then if I do refer to somebody as maybe because I know that 95 00:08:13.879 --> 00:08:20.639 that other entrepreneur has a lot more patience for this type of client. They 96 00:08:20.720 --> 00:08:24.360 like working with those types of clients. Where that may not be in my 97 00:08:24.439 --> 00:08:31.879 strong suit, makes sense. That makes sense for you said that. I 98 00:08:31.920 --> 00:08:33.279 was gonna say similar to you know, Trystan. You know, starting out 99 00:08:33.320 --> 00:08:37.120 it was Um. I didn't know who my ideal client was yet. I 100 00:08:37.159 --> 00:08:41.159 think it took Um. It's one of those things where you don't know until 101 00:08:41.279 --> 00:08:45.200 you've had that client and then are able to compare them against Um, you 102 00:08:45.240 --> 00:08:48.399 know, other client experiences that you have and you're like hey, you know, 103 00:08:48.480 --> 00:08:52.480 this one just seems to be Um, so much less uh um, 104 00:08:52.519 --> 00:08:58.240 not not less work, but less resistance, less Um, less struggle, 105 00:08:58.320 --> 00:09:01.360 just uh, to your point along, you know, just the that ability 106 00:09:01.399 --> 00:09:05.159 to understand and see the vision. Um, understand and see each other. 107 00:09:05.200 --> 00:09:09.480 As far as you know, you're the values and roles. Um, value 108 00:09:09.639 --> 00:09:11.399 and uh, you know the role in Um, what you're bringing to the 109 00:09:11.440 --> 00:09:16.440 table. Um. But yeah, it's kind of Um. Uh. You 110 00:09:16.480 --> 00:09:22.559 know, I guess, since I have found some ideal clients to your point, 111 00:09:22.600 --> 00:09:26.120 you know, it's the ones who don't nitpick about price, but you 112 00:09:26.120 --> 00:09:28.559 know where I've articulated the value that I'm going to bring and where we're actually 113 00:09:28.600 --> 00:09:31.960 gonna go with this. And if it's somebody who just wants you know, 114 00:09:33.120 --> 00:09:37.240 a a video done or something produced, but don't. But, you know, 115 00:09:37.279 --> 00:09:41.360 they're very strict about like, Hey, you know, uh, this 116 00:09:41.480 --> 00:09:43.320 is a very small budget. We just wanna get this done. I don't 117 00:09:43.320 --> 00:09:46.039 care how it looks and stuff, then that is not a client for me. 118 00:09:46.120 --> 00:09:50.759 I want to have them be happy about the outcome, knowing that we 119 00:09:50.759 --> 00:09:54.679 were along, you know, that journey of creating Um, somewhat together. 120 00:09:54.759 --> 00:09:58.159 You know where, Um, I'm I'm helping bring their vision to life in 121 00:09:58.200 --> 00:10:01.600 a way that, uh, they couldn't have imagined it themselves. And so 122 00:10:01.720 --> 00:10:05.480 that's where, Um, I get excitement from it as well, because then 123 00:10:05.519 --> 00:10:09.360 I know that they have, you know, Um, some interest and in 124 00:10:09.360 --> 00:10:13.440 investment and input into the project, where if it's somebody who's like I just, 125 00:10:13.519 --> 00:10:16.120 you know, I just want this done, then you know, I'm 126 00:10:16.960 --> 00:10:20.960 I may, uh, I feel enticed to Um, you know, putting 127 00:10:20.960 --> 00:10:24.360 that amount of work. Well, Hey, if you just want it done, 128 00:10:24.399 --> 00:10:26.759 if you don't care about the bells and whistles, then why am I 129 00:10:26.759 --> 00:10:31.000 going to spend my time creating something that you won't even care about at the 130 00:10:31.080 --> 00:10:33.360 end of the day? So it's Um, yeah, I think that really 131 00:10:33.440 --> 00:10:37.279 is kind of tying into both of you that it. It took me a 132 00:10:37.279 --> 00:10:41.000 while to figure out who my ideal client was, but uh, these days 133 00:10:41.039 --> 00:10:46.240 it is somebody who, you know, has um just a similar, I'm 134 00:10:46.240 --> 00:10:50.440 not gonna say similar mindset. Necessary that I love meeting New People and different, 135 00:10:50.600 --> 00:10:52.840 uh, you know, thoughts of mine and different trains of thoughts, 136 00:10:54.519 --> 00:10:58.240 different ideas. But Um, I want I want what I do to have 137 00:10:58.320 --> 00:11:01.519 some kind of impact and to know it's going to be impactful for them and 138 00:11:01.679 --> 00:11:05.039 used in a way that is, Um, positive. Even when I used 139 00:11:05.039 --> 00:11:07.879 to like make music back in the day, I didn't give artists some of 140 00:11:07.960 --> 00:11:11.720 my my beats or my songs that I produced because I knew that it was 141 00:11:11.759 --> 00:11:16.399 gonna just like, you know, be Um talking about negative stuff or violence 142 00:11:16.440 --> 00:11:18.399 and things like that, and I didn't want my music to be represented in 143 00:11:18.440 --> 00:11:22.000 that light. So that's my little, like, I guess, antidote for 144 00:11:22.039 --> 00:11:26.399 that. Real quick to thirty. I want to know your your rep name 145 00:11:26.480 --> 00:11:30.559 Chris, like what what was your producing name? Like? This is gonna 146 00:11:30.600 --> 00:11:35.720 be crazy to start. So my name is Chrisma Joka. Um, I'm 147 00:11:35.759 --> 00:11:37.840 not going to tell you where this came from. You can use your own 148 00:11:37.879 --> 00:11:46.879 imagination. But my stage, my stage name was smoky jokes, because I 149 00:11:46.919 --> 00:11:54.639 brought the fire and where there was fire, there's smoke. Right. What 150 00:11:54.440 --> 00:12:05.240 stints water exactly? But just to get back on topic, Um, to 151 00:12:05.240 --> 00:12:09.120 to expound on what you were saying, I think for me, Um, 152 00:12:09.120 --> 00:12:13.639 getting a best client ever is really having a clear scope of work with a 153 00:12:13.720 --> 00:12:18.679 client and you kind of figure out exactly what's needed. Um, one of 154 00:12:18.720 --> 00:12:22.039 the challenges is when a client says they oh, I need you to come 155 00:12:22.080 --> 00:12:26.799 in and do this and then before you know what, the project has scope 156 00:12:26.840 --> 00:12:31.639 creep or you're going out in directions that were not in the initial contract. 157 00:12:31.759 --> 00:12:35.480 And one of the things I realized recently is when I have a client and 158 00:12:35.519 --> 00:12:39.639 I'm really vested, if I know that they have a need and I can 159 00:12:39.679 --> 00:12:41.480 do something really quick and get it done and we could keep the project moving, 160 00:12:41.480 --> 00:12:43.320 I'll be like, I'll just take care of that and just get it 161 00:12:43.399 --> 00:12:48.360 moving. The thing is it's one of the side of your scope of work. 162 00:12:48.600 --> 00:12:52.200 You really should be doing a change order, you really should be charging 163 00:12:52.200 --> 00:12:56.320 because that's something extra. It's not part of the original scope of work. 164 00:12:56.440 --> 00:13:00.399 So that's something as much as I love the clients that I've been working with 165 00:13:00.559 --> 00:13:03.039 that's something that I have to learn, or have learned recently. As our 166 00:13:03.159 --> 00:13:07.240 entrepreneurs. If you want me to do all these X, Y and Z, 167 00:13:07.360 --> 00:13:09.360 and you hired me for a, B and c. You you. 168 00:13:09.480 --> 00:13:13.799 I need to do a change order to reflect X Y and Z. Chris, 169 00:13:13.080 --> 00:13:18.720 let me put my seatbelt real quick. So I'm Sheilanad to touch us 170 00:13:18.759 --> 00:13:22.840 a little bit as to what you just said. Doesn't that mean that you 171 00:13:22.320 --> 00:13:26.519 you, I feel when I run into that problem, it's with people that 172 00:13:26.559 --> 00:13:28.720 I've worked with already. So we've already built that relationship. We were already 173 00:13:28.759 --> 00:13:33.919 set. The last project worked out really well, and then now we're not 174 00:13:33.919 --> 00:13:39.200 even just vested, because we picked these clients. Now they're, I want 175 00:13:39.240 --> 00:13:41.200 to say, just our clients. You're like family, they're good friends. 176 00:13:41.759 --> 00:13:45.559 Um, Hey, Silana, how's your daughter doing? Oh, we're gonna 177 00:13:45.600 --> 00:13:48.440 go play tennis. We're gonna do this, and that's where it becomes really 178 00:13:48.879 --> 00:13:52.399 hard to incorporate the change order. And that's our time. I guess. 179 00:13:52.399 --> 00:14:07.240 No questions hit the detour, Y M h. So that was the perfect 180 00:14:07.399 --> 00:14:11.320 lead into the detour. Picking Perfect clients. And what happens when we pick 181 00:14:11.360 --> 00:14:16.919 perfect clients that are now I don't want to say family. That now is 182 00:14:16.919 --> 00:14:22.279 our friends Um, where we have these different projects that were change orders should 183 00:14:22.320 --> 00:14:24.639 be initiated, but we're like, oh, that's trust and Um, this 184 00:14:24.759 --> 00:14:28.440 one of the two page reports I got that for you. We'll drop that 185 00:14:28.519 --> 00:14:33.840 in. When does your perfect clients become, I don't want to say your 186 00:14:33.919 --> 00:14:39.840 arts nemesis, really like becomes harder to work with because we keep going above 187 00:14:39.879 --> 00:14:41.799 and beyond. How do we keep them, I don't want to say friend 188 00:14:41.879 --> 00:14:48.519 zoned h well, I think when it starts to impact on your other projects, 189 00:14:48.519 --> 00:14:54.039 with your other clients is when that's a real red flag as too you're 190 00:14:54.399 --> 00:14:58.720 investing too much in this one client. Because, whether we're friends or family 191 00:15:00.240 --> 00:15:05.080 or we've worked together for an extended period of time, everybody wants to feel 192 00:15:05.159 --> 00:15:11.120 valued and when you're being and when you're in a in a business relationship with 193 00:15:11.240 --> 00:15:15.120 folks, you want to also not feel valued but feel that they respect your 194 00:15:15.120 --> 00:15:18.559 time, they respect your expertise, they respect what you bring to the table 195 00:15:18.240 --> 00:15:22.120 and so even though you might do a couple of quick and easy things for 196 00:15:22.200 --> 00:15:28.120 them, that is not very cost or time prohibitive, whenever those extra bonuses 197 00:15:28.320 --> 00:15:35.200 become hindrances to either your own health and well being because you're spending time doing 198 00:15:35.240 --> 00:15:41.720 it versus really recharging your own battery, or you're spending time doing it at 199 00:15:41.720 --> 00:15:46.519 the expense of other projects. That's when you have to kind of pull back 200 00:15:46.559 --> 00:15:50.559 and reset. All right, and, Chris, really quickly, for you, 201 00:15:50.879 --> 00:15:54.639 Um, you're an artist. Where artists and you kind of spoke about 202 00:15:54.679 --> 00:15:58.360 it, and here's what happens into the segment where you spoke about where they 203 00:15:58.399 --> 00:16:00.200 want, I don't want to say quick and dirty, produm objects. Right, 204 00:16:03.240 --> 00:16:04.759 how do you, I don't want to say back up, how do 205 00:16:04.799 --> 00:16:07.120 you kind of easy way out, because to me, what I think the 206 00:16:07.200 --> 00:16:14.000 client failed to realize that these at this point in time is that our friendship 207 00:16:15.000 --> 00:16:18.919 still reflects my work and my work still goes beyond your project. So for 208 00:16:18.960 --> 00:16:22.360 you, Um, just using videos, oh, let's just do this, 209 00:16:22.440 --> 00:16:26.519 don't worry about the lighting and don't worry about this, and next you know 210 00:16:26.559 --> 00:16:30.519 there's shadows all over the videos. Is whatever it is. How do how 211 00:16:30.559 --> 00:16:37.159 do we avoid that? That is the million dollar questions. So, unfortunately, 212 00:16:37.279 --> 00:16:41.440 have turned down, Um, a number of projects that did go that 213 00:16:41.480 --> 00:16:44.120 way, even with people that I had worked with in the passenger said Hey, 214 00:16:44.159 --> 00:16:47.279 you know, Um, I'd love to continue working with you on these 215 00:16:47.320 --> 00:16:51.600 types of projects like we like we've already done. Um. But I you 216 00:16:51.600 --> 00:16:56.320 know, for something like this, there are people that are and and to 217 00:16:56.440 --> 00:17:00.039 this point, I had met at a podcast guests on another a podcast recently 218 00:17:00.080 --> 00:17:06.240 who um did this like to an extreme where, even giving somebody a referral, 219 00:17:06.960 --> 00:17:11.240 she charged for Um and basically saying, like, you know, my 220 00:17:11.359 --> 00:17:14.759 time is uh, and not in like an egotistical way. It was like 221 00:17:14.839 --> 00:17:18.079 my time is valuable enough that if you want me to give you like a 222 00:17:18.480 --> 00:17:22.200 percent of myself too in whatever you're asking me to do as a favor, 223 00:17:22.759 --> 00:17:26.799 Um, uh, like let's create a transaction, so that way I feel 224 00:17:26.799 --> 00:17:30.799 good about it and you feel good about it. Um. But I have 225 00:17:30.079 --> 00:17:36.079 I have not done that. I aspire to uh get the level of Um. 226 00:17:36.119 --> 00:17:37.960 But yeah, if, if it's somebody I've worked with in the past, 227 00:17:37.119 --> 00:17:42.440 oftentimes I will um UH delegate that project. Or I have done it 228 00:17:42.480 --> 00:17:48.960 where I just have um really honestly not even added my logo to it. 229 00:17:48.440 --> 00:17:51.400 Um, where I've done the quick and dirty thing, where I had the 230 00:17:51.440 --> 00:17:56.039 bandwidth to do it. Uh needed the Um you know the money, and 231 00:17:56.799 --> 00:17:59.359 so I did it, but I did not really put my name to and 232 00:17:59.359 --> 00:18:02.599 I gave them what they wanted, um, but just without, you know, 233 00:18:03.039 --> 00:18:10.480 my Um creativity or or added benefits, um included in that. MM 234 00:18:10.519 --> 00:18:12.680 HMM. Let's take that to the souvenir as. You guys are in deep 235 00:18:12.720 --> 00:18:26.480 dock here, like this whole we unpacked a lot and we took a detour 236 00:18:26.599 --> 00:18:32.079 and I am going to need your help on these souvenirs because my brain was 237 00:18:32.160 --> 00:18:37.480 just going like so. One Souvenir is really trying to figure out what, 238 00:18:37.599 --> 00:18:41.519 who is the best client ever for you and each for each entrepreneur, each 239 00:18:41.599 --> 00:18:45.400 business is different. As part of knowing what your strengths and your limitations are. 240 00:18:45.440 --> 00:18:51.839 I think I mentioned you know, I like clients that have a very 241 00:18:51.880 --> 00:18:56.440 definitive scope of service and for people who want a little bit more ambiguity, 242 00:18:57.079 --> 00:19:02.079 they might work better with another entre Prenour. But even recently I work on 243 00:19:02.279 --> 00:19:06.400 entrepreneur that even is even more structured than I am, if you could even 244 00:19:06.440 --> 00:19:11.680 imagine that, and I remember having a yeah, I remember a conversation with 245 00:19:11.799 --> 00:19:14.920 her like girl, you need to like loosen up a little of it, 246 00:19:15.200 --> 00:19:18.319 you know, and then we got in a predicament and she was like, 247 00:19:18.359 --> 00:19:22.440 this is why I'm as structured as I am, is because I make it 248 00:19:22.559 --> 00:19:26.960 very clear upfront that if the client doesn't follow through, these are still your 249 00:19:26.000 --> 00:19:32.240 obligations to get out of this contract. And so I can see the value 250 00:19:32.240 --> 00:19:34.240 in having a little bit more structured, while I can also see the value 251 00:19:34.240 --> 00:19:37.400 and being a little bit more fluid and, you know, throwing in those 252 00:19:37.480 --> 00:19:42.759 quick and dirty value added projects. Um. But for me, just to 253 00:19:42.839 --> 00:19:47.720 piggyback on what you were saying before, Chris, where you know client wants 254 00:19:47.759 --> 00:19:52.559 something done and you'll do it to satisfy what the client needs, but may 255 00:19:52.559 --> 00:19:59.079 not want to put your logo to it because it's not something that you've out 256 00:19:59.079 --> 00:20:02.519 of your creative juice. Is So for me, when I'm working with my 257 00:20:02.640 --> 00:20:04.160 clients, if they want to quick and dirty, you can work with somebody 258 00:20:04.160 --> 00:20:10.519 else because for the way I see it is whenever my company or my name 259 00:20:10.799 --> 00:20:15.680 is attached to a particular project, my brand is attached. So if I 260 00:20:15.720 --> 00:20:19.359 do not buy into what it is that they want me to do, then 261 00:20:19.400 --> 00:20:23.039 I quickly refer them to somebody else because I'm like, knowing me, I'm 262 00:20:23.039 --> 00:20:29.000 going to give you a hundred and ten percent. I just can't what you 263 00:20:29.079 --> 00:20:33.160 want. If I could see opportunities to make it better. So that's my 264 00:20:33.559 --> 00:20:37.319 station right maybe I would get more clients if I was a little bit looser 265 00:20:37.400 --> 00:20:42.279 with that, but any other I won't go that route and I won't say 266 00:20:42.319 --> 00:20:45.400 that because you might get more clients but you're not going to get the clients 267 00:20:45.400 --> 00:20:48.200 that you want. You'RE gonna get the clients, it's gonna give you more 268 00:20:48.200 --> 00:20:55.240 headaches on cause more confusion within your projects. Um, if I could just 269 00:20:55.279 --> 00:20:56.880 add real quick because to your point, Tristan, one of the things we 270 00:20:56.920 --> 00:21:03.000 talked about in season one is entrepreneurs ship is a lifestyle, and so when 271 00:21:03.039 --> 00:21:07.400 I think of the kind of clients I work, I'm working with or working 272 00:21:07.480 --> 00:21:11.359 for, I'm looking to see how are they going to positively or negatively impact 273 00:21:12.000 --> 00:21:15.440 my lifestyle. At a client wanted me to show up to their office eight 274 00:21:15.599 --> 00:21:19.839 I said, oh no, sweetheart, that is not conducive to my remote 275 00:21:19.920 --> 00:21:23.160 lifestyle. I want to be able to work from anywhere. So it's really 276 00:21:23.200 --> 00:21:29.279 setting those expectations, clear scope of work, what's within the scope of work 277 00:21:29.359 --> 00:21:32.599 on what isn't, so that you could do those change orders, when the 278 00:21:32.640 --> 00:21:36.880 people working for all this extra stuff that wasn't agreed to in the beginning. 279 00:21:37.119 --> 00:21:41.359 But go ahead, Tristan. I completely interjected. I don't know what it's 280 00:21:41.359 --> 00:21:44.880 cool, but that's what the team works, the collaboration, you know, 281 00:21:45.000 --> 00:21:47.720 that's what it's all about. So, even at this point in time, 282 00:21:47.759 --> 00:21:51.960 when I did that, other from that also is Gosh, bring part with 283 00:21:52.000 --> 00:21:53.960 thirty seconds. I'm going to skip that. So what I want to jump 284 00:21:53.960 --> 00:21:59.079 ahead to, though, is what Christmas saying. We delated a charge for 285 00:21:59.119 --> 00:22:03.119 her referrals. What we call that a production is fighters fees. I'm not 286 00:22:03.160 --> 00:22:06.720 sure who you build for it. What we call the finders fees. So 287 00:22:07.559 --> 00:22:11.640 I was gonna tell you that any mm coming in is not part of our 288 00:22:11.680 --> 00:22:14.440 business culture. For those of you that need to know what I mean by 289 00:22:14.440 --> 00:22:18.200 business culture, just jump back a couple of episodes and you'll see exactly what 290 00:22:18.240 --> 00:22:21.839 we're talking about with Canoema, Simmons and Chris. You'RE gonna have to give 291 00:22:21.920 --> 00:22:36.039 us a don't take it in the view. Yes, all right, these 292 00:22:36.039 --> 00:22:40.480 scenes are sticky today. They're not going as quick Um. Alright. So 293 00:22:40.920 --> 00:22:45.160 bringing to the table today, and you've heard this in a million different ways, 294 00:22:45.640 --> 00:22:48.960 bring just Confucius, this way of Um, of putting it out there. 295 00:22:48.519 --> 00:22:52.839 But what you do not wish for yourself do not do to others. 296 00:22:55.440 --> 00:22:57.680 And so I'm gonna take this a couple of different ways, um. But 297 00:22:57.759 --> 00:23:03.359 I think the one part that we really didn't talk about here so much is 298 00:23:03.720 --> 00:23:06.839 so we've talked about how we want to work with clients, but what do 299 00:23:06.920 --> 00:23:11.359 we actually want to attract clients with? What's our what's our bait? Um, 300 00:23:11.559 --> 00:23:15.119 and you know, I've I've heard in the video world of if you 301 00:23:15.119 --> 00:23:18.720 want to shoot travel videos, why do you keep promoting your wedding videos? 302 00:23:19.359 --> 00:23:23.640 So you have to start when you find your ideal client or ideal type of 303 00:23:23.680 --> 00:23:27.200 project, where you feel that the ideal clients would, you know, be 304 00:23:27.319 --> 00:23:33.000 interested in having projects done similar to that. In my mind, it's Um, 305 00:23:33.039 --> 00:23:34.759 and I certainly have to get better at doing this as well, but 306 00:23:34.880 --> 00:23:40.079 start promoting the things that I really want to be working on. Um, 307 00:23:40.160 --> 00:23:42.440 you know, my pinnacle projects of like Hey, this is what I'm putting 308 00:23:42.440 --> 00:23:45.440 out, is my best stuff, and I want to do more things like 309 00:23:45.559 --> 00:23:49.920 this and attract kind of the perfect clients based on the type of projects that 310 00:23:49.960 --> 00:23:53.319 I actually want to be doing. And in that sense, that kind of 311 00:23:53.480 --> 00:23:57.039 Um uh takes out some of that issue of like, you know, the 312 00:23:57.799 --> 00:24:02.039 throwaway projects or do in the you know, the dirty projects that you don't 313 00:24:02.039 --> 00:24:04.119 really want to do. Um. And if you are just like hey, 314 00:24:04.160 --> 00:24:08.640 this is what I do, uh. And so you know, I may 315 00:24:08.799 --> 00:24:12.240 entertain other things, but basically, if you're calling me, you're calling me 316 00:24:12.400 --> 00:24:17.400 for this and what I'm putting out, that's what I represent. So that 317 00:24:17.440 --> 00:24:19.880 would be my I like that. I really like that, Chris Um. 318 00:24:21.319 --> 00:24:25.079 My hardships with that is that sometimes, for the projects that we really want 319 00:24:25.119 --> 00:24:30.000 to do, we need those funding projects to carry us through, Um. 320 00:24:30.039 --> 00:24:33.599 So in that way we could then um put up more of the work that 321 00:24:33.680 --> 00:24:37.359 we would like to see, you know. So it's it's again you pick 322 00:24:37.400 --> 00:24:40.759 and choose your your clients. I think we've got to pick and choose the 323 00:24:40.799 --> 00:24:45.000 clients that bring out the best in us and not those clients that are going 324 00:24:45.039 --> 00:24:49.880 to allow us to create shortcuts. Or here's what I love, Shelana with 325 00:24:51.039 --> 00:24:53.920 all my heart. SLANDA tells me we're starting at seven thirty. I know 326 00:24:55.160 --> 00:24:59.559 we're starting at seven thirty. I've been gonna shoot where we're supposed to start. 327 00:24:59.640 --> 00:25:04.200 And Nine am and we didn't start until about seven PM. Um, 328 00:25:04.279 --> 00:25:10.480 and and just just think about the hours in between there. And that's where 329 00:25:10.519 --> 00:25:14.119 it is. We just gotta pick you gotta pick the client. Um, 330 00:25:14.119 --> 00:25:17.880 we pick up on these little hints and sometimes a lot of times I feel 331 00:25:17.960 --> 00:25:22.960 there our clients we've worked with in the past, that we're just really trying 332 00:25:22.000 --> 00:25:26.039 to help. We're going above and beyond because maybe we love that last project. 333 00:25:26.119 --> 00:25:30.160 So so in order to take in the view, just make sure sometimes 334 00:25:30.160 --> 00:25:41.119 we clean the windows on anything to add real quicker. Think you guys got 335 00:25:41.119 --> 00:25:44.519 it. You guys got it, you covered it for sure. Cool. 336 00:25:44.599 --> 00:25:48.359 Then let's just spring into the untimed, uh informal close here of the episode. 337 00:25:48.680 --> 00:25:52.759 Um, and any any last words that you guys want to say? 338 00:25:55.240 --> 00:25:57.880 I would say, you know what, just like when you're entering into a 339 00:25:57.960 --> 00:26:03.480 relationship and you have the courting period and the dating period and the engagement period 340 00:26:03.640 --> 00:26:11.440 and the marriage and hopefully maybe the divorce, maybe not. Um, I 341 00:26:11.440 --> 00:26:14.480 think we got to approach our clients the same way. You know, like 342 00:26:14.519 --> 00:26:18.480 what I found is I typically do a short term contract, especially if it's 343 00:26:18.480 --> 00:26:22.160 a brand new client, so that I could feel them out and they can 344 00:26:22.160 --> 00:26:23.640 feel me out, because we might think we will work well together, but 345 00:26:23.680 --> 00:26:26.720 when we get into the thickeo things, it doesn't work. Um, but 346 00:26:26.759 --> 00:26:32.480 then if it really works, then I get into a more long term engagement 347 00:26:32.519 --> 00:26:36.240 with that client. So that's a quick tip. You know. Um, 348 00:26:36.279 --> 00:26:41.400 I agree with. My approach to it is I love the short term, 349 00:26:41.799 --> 00:26:45.559 so I only do projects that might be project based and even though some of 350 00:26:45.599 --> 00:26:49.960 them look like they could spiral into other things, I like to close that 351 00:26:51.039 --> 00:26:55.200 gap. So if you said we're gonna do a movie, maybe I want 352 00:26:55.200 --> 00:26:57.440 to work on one scene of the movie and then after we did that one 353 00:26:57.480 --> 00:27:00.839 scene, you might want to keep me on. However it is, it 354 00:27:00.880 --> 00:27:03.559 goes, but that's just it. I think we just set our boundaries, 355 00:27:03.640 --> 00:27:10.240 we look for our caps Um and refer people when we're not capable of doing 356 00:27:10.279 --> 00:27:12.240 that job. Sometimes it's not that we don't want it, but I love 357 00:27:12.279 --> 00:27:15.599 the fact that when we know to ourselves that we hit something that we're not 358 00:27:15.680 --> 00:27:21.160 capable of doing and we can refer it to somebody else and not be like, 359 00:27:21.640 --> 00:27:23.039 Oh, I'm not doing it. So I want to say no one 360 00:27:23.039 --> 00:27:26.960 else should, or no one else I know should. You know, it's 361 00:27:26.920 --> 00:27:32.200 each one, to each one, we all gotta give love it. Well, 362 00:27:32.240 --> 00:27:36.960 as you can see, trippers, the client entrepreneur experience is one that 363 00:27:37.000 --> 00:27:40.000 you definitely need to buckle up for. We are still figuring it out as 364 00:27:40.039 --> 00:27:42.119 we go. We have our ways that we've learned along the way, you 365 00:27:42.200 --> 00:27:45.079 know, as entrepreneurs and different clients that we worked with. You know, 366 00:27:45.160 --> 00:27:49.519 comes through Um, the experience that builds the wisdom. But even with that, 367 00:27:49.599 --> 00:27:52.799 you get um sometimes, you know, to your point along do you 368 00:27:53.119 --> 00:27:56.839 find a client that you think is going to be perfect and then you sign 369 00:27:56.920 --> 00:28:00.799 that contract and next thing you know you're like, what did I just do? 370 00:28:00.119 --> 00:28:04.000 Uh, this is not the person I, you know, I started 371 00:28:04.079 --> 00:28:12.319 dating now where we're buying a house together. This is just you know exactly. 372 00:28:12.680 --> 00:28:19.039 That's that's a different episodes. Alright, trippers, thank you for joining 373 00:28:19.119 --> 00:28:23.200 us for this episode. Um, of you know, buckle up again the 374 00:28:23.279 --> 00:28:27.880 entrepreneur incline experience. Hope you gained some information from here and we'd love for 375 00:28:27.920 --> 00:28:32.200 you to, you know, drop your comments and questions, Um, your 376 00:28:32.240 --> 00:28:40.039 thoughts on this below, and we will look forward to seeing you next week. 377 00:28:41.200 --> 00:28:44.240 Thank you for taking this trip with us. We hope you had a 378 00:28:44.279 --> 00:28:51.240 great time. Join US every Tuesday for another past and don't forget to like 379 00:28:51.519 --> 00:28:56.240 to share an subspie. Be sure to follow us like basically instagram and visited 380 00:28:56.559 --> 00:29:00.839 at the ENTREPRENEURIGE TRICK DOT com. From what much when? I should take 381 00:29:02.240 --> 00:29:03.400 a tips. SEE NEXT TIME