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Feb. 24, 2022

Sami’s [Suit]Case Story: The Entrepreneur’s Entrepreneur

Sami’s [Suit]Case Story: The Entrepreneur’s Entrepreneur

Within each series, we will invite an entrepreneur to share about their Entrepreneur’s Trip, how they got started, the up and down and the lessons learned. For Series 1. Your Unique Entrepreneur's Trip Series, we are stoked and beyond honored to have Samí Haiman-Marrero, President/CEO of https://urbander.com/ (URBANDER), join us to share her journey, insights and lessons learned. As an owner of a Minority and Women Business Enterprise (MWBE) solution-based agency out of Orlando, Florida, with over 25 years in Public Relations, Marketing and Publishing and one the U.S.’s leading experts specializing in the U.S. Hispanic market, Sami has been interviewed by international, national and regional media such as The Wall Street Journal, El Nuevo Día (Puerto Rico), Huffington Post, MSNBC, and others regarding the Latino experience in the U.S. Most recently her nonprofit, SOS Orlando, was featured in the Orlando Sentinel for Casa Culture, a collaborative entrepreneurial development model that serve BIPOC-affiliated organizations in Central Florida. However, to the X.T.C. crew, she is a friend, our cheerleader, our sister from another mister, and our Hot Boricua, who is truly an Entrepreneur’s Entrepreneur. Join us as we unpack Sami’s [Suit]Case Story!

Transcript
WEBVTT 1 00:00:01.040 --> 00:00:05.879 Welcome to the entrepreneurs trip. We are EXTC. I am she landa, 2 00:00:06.799 --> 00:00:12.240 I'm Chrystlan and I'm Chris. As an entrepreneur starting and growing your business, 3 00:00:12.359 --> 00:00:16.719 you may have a destination, but the journey getting there can be a trip. 4 00:00:16.760 --> 00:00:22.160 We want to be your travel companions and inject a dose of XTC as 5 00:00:22.160 --> 00:00:28.760 we explore reled conversations about navigating the world of entrepreneurship in the United States and 6 00:00:28.800 --> 00:00:32.840 in the Caribbean. So, guys, within each series we will invite an 7 00:00:32.960 --> 00:00:37.439 entrepreneur to share about their entrepreneurs trip, how they got started, ups and 8 00:00:37.560 --> 00:00:43.039 downs, the lessons learned and for this series, your unique entrepreneurs trip. 9 00:00:43.119 --> 00:00:50.880 Beyond the what and how of Entrepreneurship series, we are doped and beyond honored 10 00:00:51.439 --> 00:01:02.520 to have the one and amazing Sammy Hey, my mad presidentency of urban deer 11 00:01:03.399 --> 00:01:12.879 and and before we get into that conversation, let me just tell you a 12 00:01:12.920 --> 00:01:18.280 little bit of t about Miss Me. All right, urbener is in a 13 00:01:18.359 --> 00:01:23.400 minority of women, business owned enterprise solution based agency that assists the Corporate, 14 00:01:23.519 --> 00:01:30.239 nonprofit and government sectors overcome their diversity, equity, inclusion and multicultural marketing challenges. 15 00:01:30.640 --> 00:01:36.239 urbander has been in business for over thirteen years, and that is a 16 00:01:36.359 --> 00:01:41.239 huge accomplishment as, based on the data from the US Bureau of Labor Statistics, 17 00:01:41.280 --> 00:01:46.760 only approximately sixty five percent of businesses failed during the first ten years and 18 00:01:46.799 --> 00:01:51.599 only twenty five of new businesses make it to fifteen years or more, and 19 00:01:51.680 --> 00:01:56.439 we know that urban deer is well on its way to go beyond the twenty 20 00:01:56.439 --> 00:02:00.959 five percent that exceeds that fifteen year mark, and this is due to some 21 00:02:00.120 --> 00:02:05.519 these leadership and over twenty five years and Public Relations, marketing and publishing, 22 00:02:05.599 --> 00:02:12.879 she's one of the nation's leading experts specializing in the US Hispanic market and has 23 00:02:12.960 --> 00:02:16.840 been interviewed by international, national and regional media. Did you guys hear that? 24 00:02:17.400 --> 00:02:22.599 National, International, national and media? What we talking about? Media? 25 00:02:22.719 --> 00:02:28.319 Listen. You've been interviewed by The Wall Street Journal and Wab, the 26 00:02:28.599 --> 00:02:37.280 import thirty go they'll have been post MSNBC, Florida Trend Magazine, NBC Newscom 27 00:02:37.280 --> 00:02:44.280 and Candida's BBC news regarding the Latino experience in the US and most recently in 28 00:02:44.360 --> 00:02:47.599 two thousand and twenty two in the Orlando Sentinel, for her work with Kassa 29 00:02:47.680 --> 00:02:54.800 Culture and that serves by PUC affiliated organizations in central Florida through an initiative by 30 00:02:54.840 --> 00:03:04.560 her nonprofits, SOS Orlando. Hi. That's a mouthful accomplishments. With all 31 00:03:04.560 --> 00:03:08.120 those accomplishments, though, folks, to the EXTC crew, she's a friend, 32 00:03:08.280 --> 00:03:13.840 she's a confident, she's a cheerleader, she's a system from another Mr 33 00:03:14.000 --> 00:03:20.080 our hot boy, Quie, really and Entrepreneur, entrepreneur, can I get 34 00:03:20.120 --> 00:03:29.919 it roll? Weird. Welcome to the Entrepreneurship Sam me. How you doing, 35 00:03:30.039 --> 00:03:35.919 Mama? I'm doing great and I'm doing wonderful just being here with you 36 00:03:35.960 --> 00:03:40.439 and sharing this space with you. I'm so excited to spend this time with 37 00:03:40.560 --> 00:03:46.080 you and thank you for all of that stuff you said about me. I'm 38 00:03:46.159 --> 00:03:57.719 just something is going to be a lot of English in this episode. That 39 00:03:58.000 --> 00:04:05.680 yeah, so your forward. Yeah, that's awesome. So you know something. 40 00:04:05.719 --> 00:04:12.199 Welcome. Yes, welcome, welcome. When you Google how to start 41 00:04:12.240 --> 00:04:16.800 a business, you can get over five trillion results in seventy four seconds. 42 00:04:16.839 --> 00:04:21.920 There's information from the SBA, the USA, Docov, pub spot, nerd, 43 00:04:23.079 --> 00:04:28.360 Wallet, Entrepreneurcom, the Chamber. I mean there's it's an understatement to 44 00:04:28.439 --> 00:04:31.240 the amount of information that's there about starting a business, the characteristics of our 45 00:04:31.360 --> 00:04:35.959 entrepreneur, what you should shouldn't do. So about how is covered right, 46 00:04:35.959 --> 00:04:41.600 but what is less prominent is information about the real life, down and dirty 47 00:04:41.680 --> 00:04:46.439 experience of writing the peaks and valleys of entrepreneurship. Thus the reason for starting 48 00:04:46.480 --> 00:04:50.720 this podcast and our rationale for inviting entrepreneurs like Sammy to share their trip and 49 00:04:50.800 --> 00:04:55.360 impact stories. So in this series we've talked about the WHO and the why 50 00:04:55.439 --> 00:05:00.639 people embark has entrepreneurship and when it is a good time to start. So, 51 00:05:00.680 --> 00:05:03.839 Sammy, give us the team. How did you start the entreprene world 52 00:05:03.920 --> 00:05:11.720 journey grow? Listen totally and you can be all quit my business. It's 53 00:05:11.959 --> 00:05:15.920 so good. I gotta tell you, there's never a good time to start 54 00:05:15.160 --> 00:05:19.639 entrepreneurship. It's like having kids. There's never a good time. Okay, 55 00:05:19.920 --> 00:05:27.120 it's just let's keep it real. Okay. Now I gotta say most people, 56 00:05:28.319 --> 00:05:33.720 when they're bull board or in their careers long enough, if they don't 57 00:05:33.839 --> 00:05:44.839 find fulfillment in your workplace, the Thought Entrepreneurship and that bug will creep in. 58 00:05:45.079 --> 00:05:48.279 And I'm one of those people. I want to say that at least 59 00:05:48.639 --> 00:05:56.560 for five years before I don't want to entrepreneurship. I was thinking about it 60 00:05:56.600 --> 00:06:00.680 all right, right, I was just bored out of my mind ends with 61 00:06:00.720 --> 00:06:03.600 what I was doing in the publishing industry. You know, it was advertising, 62 00:06:03.720 --> 00:06:09.800 sales and marketing and and, you know, just meeting, traveling with 63 00:06:09.839 --> 00:06:15.800 people, telling ad space and added Val to outreach programs and it Gott old 64 00:06:16.279 --> 00:06:24.079 after a while and I just felt that I would executing somebody else's purpose, 65 00:06:26.079 --> 00:06:32.759 putting money in somebody else's pocket, and that I realized to looking around me, 66 00:06:32.839 --> 00:06:39.959 there was really none stability in that right. And so you pour yourself 67 00:06:40.120 --> 00:06:45.800 into jumping onto that hamster wheel and doing it and doing it at wing it 68 00:06:46.279 --> 00:06:49.480 and try and press, impress, impress and present, just trying to meet 69 00:06:49.680 --> 00:07:02.240 everybody expectations, with that persistent feeling, knowing feeling that this could very well 70 00:07:02.800 --> 00:07:06.439 end any man it, you know, and at any given time, because 71 00:07:06.480 --> 00:07:11.839 it's not my call. Stump, yeah, we have no control over you 72 00:07:11.959 --> 00:07:15.639 know that this situation, as hard as I try, right, it's never 73 00:07:15.800 --> 00:07:19.759 good enough. Let's just be you know, like all those evaluations that they 74 00:07:19.839 --> 00:07:27.639 you, you're in, you know, whatever that give you the top promotion 75 00:07:28.079 --> 00:07:30.959 or the race now, because there's a always your improvement. You know, 76 00:07:31.639 --> 00:07:41.959 and so I fell into entrepreneurship out of necessity. Just to be very frank, 77 00:07:42.519 --> 00:07:45.959 I lost my job in two thousand and eight, as you OL very 78 00:07:46.319 --> 00:07:51.839 know. You you know your close friends of mine, and when I started 79 00:07:51.920 --> 00:07:58.839 looking for work during the recession, I realize a I thinking to find a 80 00:07:58.920 --> 00:08:03.480 job paying the six figure I was, you know, used to making. 81 00:08:03.360 --> 00:08:07.480 Be That, as a woman of color, they will give a white male 82 00:08:09.319 --> 00:08:13.680 that good job. Right. That all that it became available, if it 83 00:08:13.879 --> 00:08:20.680 became available, and, number three, that this was an opportunity to just 84 00:08:20.199 --> 00:08:26.480 put the machete between my teeth and just dive into entrepreneurship because, like they 85 00:08:26.480 --> 00:08:31.759 say in Puerto Rico, your army. I have confidence in myself. Right. 86 00:08:31.879 --> 00:08:35.159 So then I said, okay, if I'm making this figure incomes, 87 00:08:35.200 --> 00:08:41.080 I that in half. Let me think of my relationships and create in viable 88 00:08:41.360 --> 00:08:48.720 offering that I can call in the market at least cover my basics so I 89 00:08:48.759 --> 00:08:52.279 don't lose my house and I could buy milk for the baby. My son 90 00:08:52.440 --> 00:08:56.879 was nine months old back then, right, and just make sure that we 91 00:08:56.200 --> 00:09:01.240 were a will to survive. Okay, and I just feel that my experience 92 00:09:01.440 --> 00:09:09.440 is not unique. All the prepreneurs out their shoes and and I know now 93 00:09:09.759 --> 00:09:13.559 during the pandemic. Oh yeah, it's a perfect example. A lot of 94 00:09:13.639 --> 00:09:20.679 people left going forth, either by toys or because they go and don't into 95 00:09:20.720 --> 00:09:26.759 our entrepreneurship, because it's a botilble. If you have a certain skill sets, 96 00:09:26.039 --> 00:09:31.080 it's viable way to put food on the table. And so then it 97 00:09:31.240 --> 00:09:35.960 become again a necessity, right. It's not because of choice. You just 98 00:09:35.120 --> 00:09:39.480 learn a few go because you got to feed the babies. That's basically it, 99 00:09:39.720 --> 00:09:43.799 you know. And so that's how my journey started, and I only 100 00:09:43.960 --> 00:09:54.159 wish that I had a network fellow or entrepreneurs back then that could that I 101 00:09:54.240 --> 00:10:01.279 could lean in on and ask question. Right, in our families we don't 102 00:10:01.360 --> 00:10:05.360 have people, you know, right, any of us don't have people that 103 00:10:05.039 --> 00:10:11.320 are entrepreneurs. And so who do you go to for mentorship? Right, 104 00:10:11.559 --> 00:10:16.840 and so that that, that was the beginning of now a thirteen, I 105 00:10:16.879 --> 00:10:22.759 can't even believe it, right, a thirteen here business. And I say 106 00:10:22.679 --> 00:10:28.480 during the pandemic we were blessed because throughout all of these years we've been working 107 00:10:28.639 --> 00:10:33.759 virtual. Willie, I realize from the beginning. Why am I office space 108 00:10:35.000 --> 00:10:37.919 right when most of our clients are not even here Florida. Right. I'm 109 00:10:37.919 --> 00:10:41.360 based out of Florida, and so where do I need to have a physical 110 00:10:41.480 --> 00:10:50.120 space? And during the pandemic, that was an asset that we were able 111 00:10:50.240 --> 00:10:56.320 to bring, or an expertise or ability that we were able to provide our 112 00:10:56.960 --> 00:11:03.120 clients, and also our peers, are collaborators, because I work with all 113 00:11:03.200 --> 00:11:07.679 of you, right and then, and also to the community. The are 114 00:11:07.799 --> 00:11:13.080 other entrepreneurs or people and diving into entrepreneurship, but they do the support system, 115 00:11:13.159 --> 00:11:18.000 which is us, and programming like this, right, where you don't 116 00:11:18.039 --> 00:11:28.320 feel so alone, where you're provided the hacks and use and don'ts from. 117 00:11:28.039 --> 00:11:33.039 Yeah, right, because this is going to look in right. Yeah, 118 00:11:33.200 --> 00:11:37.200 you need to draft the proposal. How do you draft proposal? Wait a 119 00:11:37.240 --> 00:11:39.080 second, don't do it like this, do it like you considered this, 120 00:11:39.279 --> 00:11:46.679 right, and then share resources and expertise so that way you can progress quickly, 121 00:11:48.279 --> 00:11:54.759 because I've learned in in that when I brought her this or are okay, 122 00:11:56.240 --> 00:12:01.639 then I'm okay, I'm okay. Yes, you don't know as that's 123 00:12:01.679 --> 00:12:07.639 amazing. I want to start by saying thank you, Sammy, and I 124 00:12:07.759 --> 00:12:11.960 think that's the end of the show. Was a great show guy, but 125 00:12:13.279 --> 00:12:20.080 I really want to take thank you, gols. It's a real thank you, 126 00:12:20.200 --> 00:12:24.240 because everything that you've taught on has been things that we like. We've 127 00:12:24.279 --> 00:12:28.960 been speaking about the the we haven't saying in the Virgin as, once the 128 00:12:30.000 --> 00:12:33.039 moll cut, they will eat, and that goes to the testament of your 129 00:12:33.799 --> 00:12:39.000 your nine month old son when you started your business. It's just that you 130 00:12:39.120 --> 00:12:43.120 know there there's a need and we will have to survive and we will survive, 131 00:12:43.240 --> 00:12:46.240 and that's a Nash's it. Just looking at your journey, the fact 132 00:12:46.279 --> 00:12:50.440 that we spoke about not to take in the trips together and how each of 133 00:12:50.519 --> 00:12:56.600 our stories are similar, even though they're unique to us, but we've pretty 134 00:12:56.720 --> 00:13:01.519 much treaded similar lines and we're definitely not alone in this journey on. You 135 00:13:01.840 --> 00:13:05.720 said it and we I don't think we've spoken about it before, that am 136 00:13:05.799 --> 00:13:11.600 more mentors. You know, I haven't had much mentors, or maybe people 137 00:13:11.639 --> 00:13:16.600 I would have looked at as mentors on my journey am because that was just 138 00:13:16.799 --> 00:13:22.279 something that we warn't I wasn't a customer of doing, of having that person 139 00:13:22.399 --> 00:13:24.159 that you look up to. Yeah, we know Shalla Slana is a big 140 00:13:24.200 --> 00:13:30.440 says, she looks out, but but just so tight. So I don't 141 00:13:30.440 --> 00:13:33.559 want see like she's so tangible. It's right there that we don't look at 142 00:13:33.559 --> 00:13:41.840 it that way. We usually look at the old prize giving my pointest Oras, 143 00:13:43.440 --> 00:13:48.639 you know, those people that's so, so much more like distant, 144 00:13:48.000 --> 00:13:50.360 and we're like, you know what, we want what they have, but 145 00:13:50.519 --> 00:13:56.519 we never realize that you know what, Uncle Chris Roger Production Company, like, 146 00:13:56.600 --> 00:14:01.759 wow, that's somebody I could talk to about business, different things along 147 00:14:01.240 --> 00:14:03.720 those lines. I won't tie up most of the time I will pass it 148 00:14:03.799 --> 00:14:07.919 off to somebody else, but I'm ready to hop backing. Awesome break, 149 00:14:09.159 --> 00:14:11.279 but stepping I'm telling you, like for real, really just like really amazing 150 00:14:11.360 --> 00:14:18.759 to see another entrepreneur that has, I want to say, like really embarked 151 00:14:18.840 --> 00:14:22.759 on the same trip and that sharing their story with us right right along those 152 00:14:22.799 --> 00:14:26.480 same nights. You know so. But then I tell you something. It's 153 00:14:26.559 --> 00:14:31.759 because of entrepreneurs I feel I put on this facade that everything's okay, everything's 154 00:14:31.840 --> 00:14:35.919 okay, everything's okay, because we're proud, right, we don't want to 155 00:14:37.000 --> 00:14:41.480 to you know right. I had a client that years ago, from the 156 00:14:41.559 --> 00:14:45.639 beginning, I because I'm an open book. And so a point of mine 157 00:14:46.120 --> 00:14:48.879 once told me, why do you tell people that you're almost lost your hound, 158 00:14:50.159 --> 00:14:52.399 that you were broke? Right that, and I scause it's a truth, 159 00:14:54.360 --> 00:14:58.080 right, that's my truth and no shame in that right. And so 160 00:14:58.200 --> 00:15:07.559 then I just feel that if more people really talked candidly right about their experiences, 161 00:15:07.759 --> 00:15:11.799 we can it's a conunion. Right, you peel away or nonsense and 162 00:15:13.159 --> 00:15:16.559 you get to the corner, right, we can see ourselves in each other 163 00:15:18.879 --> 00:15:24.000 and then the judgment goes away and the biases go the lack of sharing the 164 00:15:24.080 --> 00:15:31.279 way they want to let Egotistical yes goes away. You know, Yep, 165 00:15:31.080 --> 00:15:35.720 you can really elevate each other and get into a place where we can all 166 00:15:35.879 --> 00:15:43.840 experience financial freedom and really and breathe. But but while you're trying to say, 167 00:15:43.879 --> 00:15:48.120 Oh, no, hoity toity, everything's good. No, that's you 168 00:15:48.200 --> 00:15:54.279 know, unless I'm are born into a family that's well to do and that 169 00:15:54.600 --> 00:16:00.000 has generational wealth, you are not a fool. In the luxury of research 170 00:16:00.080 --> 00:16:10.039 and development, of going on sabbatical, exploring and testing, doing focus groups 171 00:16:10.120 --> 00:16:14.360 and all whatever you need to be doing to really launch Your Business, to 172 00:16:14.480 --> 00:16:17.960 develop your business, plant who has time for that? Right, right, 173 00:16:18.279 --> 00:16:22.120 let's just be real, right. Uh Yeah. So, anyway, so 174 00:16:22.240 --> 00:16:29.480 I'm just saying I encourage entrepreneurs, you know, to pull away and I'm 175 00:16:29.480 --> 00:16:33.600 gonna I'm going to use a SLANDA for our friends. pull away the mask, 176 00:16:33.200 --> 00:16:38.120 right, right, you be real, just cut from the Shin and 177 00:16:38.320 --> 00:16:42.799 just be real, right. Yeah. So, anyway, and I'll actually 178 00:16:44.279 --> 00:16:47.720 chime in here. So and Christan, you were mentioning, you know that 179 00:16:47.799 --> 00:16:52.679 we hadn't talked a lot about mentorship. So for me and starting my business, 180 00:16:52.120 --> 00:16:56.519 Sonny, he was a first person I went to to even see if 181 00:16:56.559 --> 00:17:03.440 I should take that leap of you know, basically going full time into entrepreneurship 182 00:17:03.480 --> 00:17:07.720 and leaving my my day job, and and she's been that support for me, 183 00:17:07.799 --> 00:17:11.920 you know, throughout my undrewcrene, you a journey where I remember a 184 00:17:11.960 --> 00:17:14.720 couple of years ago, and somebody loves to tell a story, but it 185 00:17:14.880 --> 00:17:18.200 was like first quarter and I was like, no, money's coming in, 186 00:17:18.319 --> 00:17:22.839 I don't know what's you were little sitting in your fucking mind. Yeah, 187 00:17:22.880 --> 00:17:32.759 just say it was. Basically it was a conversation. I mean my conversation 188 00:17:32.839 --> 00:17:34.559 with some me was a conversation. After I had with my wife, which 189 00:17:34.680 --> 00:17:37.640 was, you know, either got to start making money or you got to 190 00:17:37.680 --> 00:17:42.160 find a real job. Yeah, so I called saw me and I was 191 00:17:42.200 --> 00:17:49.000 like somebody helped me not find a real job, but it was so sweet. 192 00:17:49.880 --> 00:17:53.119 We met for coffee and and she's like, yeah, you're struggling in 193 00:17:53.160 --> 00:17:56.599 the first quarter here, aren't you? And I'm like yeah, how did 194 00:17:56.640 --> 00:18:00.160 you know? She's like cuz everybody struggles in the first quarter, like it's 195 00:18:00.400 --> 00:18:02.799 that that's just when business, you know, company Starcher, are starting to 196 00:18:02.880 --> 00:18:04.440 redo their budget and everything. And I was like, Oh, so, 197 00:18:04.720 --> 00:18:07.440 so it's going to get better like soon, and she's like yeah, the 198 00:18:07.559 --> 00:18:12.839 second quarter. And and sure enough, that was the mentorship I needed you, 199 00:18:14.000 --> 00:18:15.920 because otherwise I was if I didn't know that there was hope at the 200 00:18:15.960 --> 00:18:18.599 A or a light at the end of the tunnel, I was about to 201 00:18:18.960 --> 00:18:22.559 potentially throw in them. Only that I told you to. Now you have 202 00:18:22.680 --> 00:18:26.519 to prepare, yeah, like you know this, yeah, for next year. 203 00:18:26.680 --> 00:18:30.640 First exactly, fore right. So you're not tight. And so what 204 00:18:30.759 --> 00:18:33.319 happened? I think it was this week. When we spoke earlier week, 205 00:18:33.359 --> 00:18:37.519 when I got back from vacation, I said, so house this corner, 206 00:18:37.599 --> 00:18:45.680 he's like it's fine, we're good. But I went to I went through 207 00:18:45.960 --> 00:18:51.839 four years of that, years of saying until till it hit me. And 208 00:18:52.160 --> 00:18:55.559 wait a second, happened to me? Wait a second, I saw the 209 00:18:55.680 --> 00:18:59.519 pattern. Right, Uh Huh, Chris, only have to go for one 210 00:18:59.640 --> 00:19:04.000 year, but the first one where then ask for help because I called a 211 00:19:04.119 --> 00:19:11.359 friend, let's go, I needed a like flying trustment and tell me and 212 00:19:11.440 --> 00:19:15.200 guys, and I think that's a beauty, beautiful of it, and that's 213 00:19:15.240 --> 00:19:18.480 a beauty of the conversation. You See, because I tell people all the 214 00:19:18.559 --> 00:19:21.400 time, like I know have a lot of friends and they fail at certain 215 00:19:21.440 --> 00:19:25.720 things, and a beauty of it is that from them we learn what not 216 00:19:26.000 --> 00:19:27.559 to. You said, I'm saying, and because you would adort it for 217 00:19:27.680 --> 00:19:33.599 so many for your for years. Who Save, Chris? I want to 218 00:19:33.680 --> 00:19:41.680 say three dayears and how many months night, like yeah, that's that's a 219 00:19:41.799 --> 00:19:44.680 lot of time, and you just shaved off of a time night. And 220 00:19:45.279 --> 00:19:48.119 a lot of times when we're having these conversations on like, we don't see 221 00:19:48.160 --> 00:19:52.440 it. I find, like a lot of entrepreneurs, we only speak about 222 00:19:52.480 --> 00:19:56.599 the success. So that's why we're doing this here, is so that everyone 223 00:19:56.680 --> 00:20:00.319 else could see how real this shit really is. So I'm saying, like, 224 00:20:00.559 --> 00:20:03.960 you do reach out, we do need to know that. Hey, 225 00:20:03.279 --> 00:20:07.000 and you said it, for Chris, for you, it's within the first 226 00:20:07.119 --> 00:20:11.759 quarter. Other businesses pause during the fourth quarter, and what I had to 227 00:20:11.880 --> 00:20:17.279 learn was the seasons of different businesses. So in that way, I know 228 00:20:17.440 --> 00:20:22.079 when these businesses closed. I need to start targetting somebody else in the virtual 229 00:20:22.160 --> 00:20:30.839 country don't have seasons like that. But that's like, like, but that's 230 00:20:32.000 --> 00:20:34.079 that's the beauty of it all. A good friend of my very, very 231 00:20:34.119 --> 00:20:37.079 good friend of mine, Rashity clearens. When I first started, want to 232 00:20:37.119 --> 00:20:40.279 told you guys, I was in high school and I was doing all these 233 00:20:40.319 --> 00:20:44.319 different things. He was a promoter. So working with him, I saw 234 00:20:44.400 --> 00:20:48.480 a lot of his business losses, I saw how a lot of friends became 235 00:20:48.680 --> 00:20:52.720 enemies, I saw how a lot of investments went wrong, and he didn't 236 00:20:52.799 --> 00:20:56.720 have to be that transparent with me, but the fact that he was, 237 00:20:56.640 --> 00:21:03.000 without conversation like this, I was able to learn the what knots to do. 238 00:21:03.920 --> 00:21:07.079 So that okay. So not that we're doing this. I'm definitely not 239 00:21:07.160 --> 00:21:11.880 going to approach it that way. You know magic, you do events where 240 00:21:11.000 --> 00:21:14.720 I'm talking about Sammy and I are going to go half on the event. 241 00:21:15.279 --> 00:21:18.359 After the first half it rains in the virginalize on at rain happen because everything 242 00:21:18.400 --> 00:21:26.440 shuts down rains, the event is a flop. And Sam and I was 243 00:21:26.480 --> 00:21:29.799 like, oh well, if that was a flop, so I'm I don't 244 00:21:29.839 --> 00:21:32.880 have to put in my half and you're like, but I put in mind, 245 00:21:32.960 --> 00:21:34.319 so do I. Do you recoup? How do I recoup what I 246 00:21:34.440 --> 00:21:37.759 put it? Are you going to give you back? Happens? I'm like 247 00:21:37.880 --> 00:21:40.240 know, why would I give you back half? I didn't do my part. 248 00:21:41.240 --> 00:21:47.799 Like so it became like rose those real situations that that we endure that 249 00:21:47.920 --> 00:21:53.000 we're looking at, that all that help motivate us through these times and help 250 00:21:53.160 --> 00:21:56.279 save us time. So in that way we can make, I want to 251 00:21:56.319 --> 00:22:02.720 say more longer entrepreneurs, because now Chris doesn't have to Anore for years of 252 00:22:02.839 --> 00:22:07.200 wondering which quarter we got to say for right, because and now he enjoys, 253 00:22:07.359 --> 00:22:11.880 I want to say, better entrepreneural life. So certainly sent yeah, 254 00:22:14.319 --> 00:22:17.400 actually, if I could just jump in, I think we've touched a little 255 00:22:17.440 --> 00:22:22.880 bit in semi story on the why sheep that started in entrepreneurship, which was 256 00:22:22.960 --> 00:22:27.119 really just defeat the babies. Right, fundamentally, let's feed the baby survival 257 00:22:27.319 --> 00:22:33.039 thing. And then we touched on the when, right, it was joined 258 00:22:33.079 --> 00:22:37.440 the two thousand and eight recession, which is a difficult time to start any 259 00:22:37.640 --> 00:22:41.359 business. And then when you think of more recently in two thousand and twenty, 260 00:22:41.000 --> 00:22:45.319 that was a difficult time to start new businesses. But according to the 261 00:22:45.519 --> 00:22:48.839 US bureau, four point four million businesses were sparked in two thousand and twenty, 262 00:22:49.000 --> 00:22:55.759 right. So we have a lot of aspiring entrepreneurs or brand new entrepreneurs 263 00:22:55.960 --> 00:22:59.960 that are just starting this journey here. So my question to you, semi 264 00:23:00.319 --> 00:23:06.000 is the how how do? What are some tips that you could share with 265 00:23:06.119 --> 00:23:08.640 our listening audience that they probably won't get when they do a google search, 266 00:23:10.279 --> 00:23:15.680 right, that gives you five billion results in four sections. But the real 267 00:23:15.759 --> 00:23:18.440 deal? What are some tips on how? Like? I know that one 268 00:23:18.440 --> 00:23:22.240 of the things you shared was you got on the phone and you called all 269 00:23:22.319 --> 00:23:26.200 your friends and former clients that you knew. Just throw me a bone. 270 00:23:26.920 --> 00:23:34.000 Yes, totally listen. This is this is all about figuring out what's the 271 00:23:34.160 --> 00:23:42.319 low hanging fruit and do we a serious assessment of the resources did you have 272 00:23:42.519 --> 00:23:51.319 at hand to create a minimal biable offering and start getting revenue in the door 273 00:23:51.799 --> 00:23:56.759 or into your pocket? There's plenty money out there, but to get figure 274 00:23:56.799 --> 00:23:59.759 out how to get it into your pocket. Okay, and there's a lot 275 00:23:59.839 --> 00:24:06.319 of free stuff to do. Free is going through your phone and calling all 276 00:24:06.400 --> 00:24:10.440 of the people that you're tight with, that you're very, very close to. 277 00:24:10.519 --> 00:24:15.720 And I gotta say when I was here trying to kick this thing off 278 00:24:15.480 --> 00:24:21.319 and two thousand and eight, I have no roots here in Florida, in 279 00:24:22.039 --> 00:24:26.880 Orlando, because I was working for an employer made of New York, traveling 280 00:24:26.960 --> 00:24:30.839 all over the country and so every week. So I didn't know anybody here, 281 00:24:32.160 --> 00:24:37.279 right, and business is relationshipally, that's it, and so I started 282 00:24:37.359 --> 00:24:44.039 calling everybody thanks home. So I advise to people number one, figure out 283 00:24:44.599 --> 00:24:51.960 that Minimum Bible offering by selfreeflecting and say what am I killer at? One 284 00:24:52.039 --> 00:24:56.400 of my skill sets and one of my killer at that, although told a 285 00:24:56.480 --> 00:25:00.799 toe with anybody on this one. Two or three things right that I can 286 00:25:00.960 --> 00:25:07.480 say subject matter expert on this. Okay, then articulate that in a clear 287 00:25:07.680 --> 00:25:15.640 way that people find value in it and benefit in engaging with you think this 288 00:25:15.880 --> 00:25:19.039 is what you do, and how does that look in my business room, 289 00:25:19.200 --> 00:25:22.759 industry or for me? How does that benefit me? And that's what you 290 00:25:22.839 --> 00:25:29.720 need to articulate. Once you have that, the foe and your contact and 291 00:25:30.160 --> 00:25:36.599 why you could do to solve somebody else's problems. Your that's it. Your 292 00:25:36.720 --> 00:25:41.279 Business, that's it. Now terms of branding and communicates, that's you know. 293 00:25:41.359 --> 00:25:45.519 I mean, we could do a whole semester on that. But yeah, 294 00:25:45.559 --> 00:25:48.599 basics. Let's get it down to basics. Okay, Huh? Figure 295 00:25:48.680 --> 00:25:55.079 out the name of your company, register it. Okay, so the and 296 00:25:55.279 --> 00:25:59.319 open up a bank account and find an accountant. Okay, that's just for 297 00:25:59.920 --> 00:26:03.599 business set up, right, the basic that there to it. But that's 298 00:26:03.680 --> 00:26:07.960 basic business set up, depending on the industry that you are in. Get 299 00:26:08.039 --> 00:26:11.240 Insurance. You need to have insurance, even if it's minimum, okay, 300 00:26:11.319 --> 00:26:15.240 so that way you could cover you. But Right, God forbid, you 301 00:26:15.319 --> 00:26:18.200 know. I mean, I know you're very talented and everything not going would 302 00:26:18.240 --> 00:26:22.599 we haven't had to use heart insurance, right, and you just never know, 303 00:26:22.880 --> 00:26:26.160 right, there's Faytimes, your variables and things you can control, okay. 304 00:26:26.839 --> 00:26:32.920 And then, once you have your name, keep it short keep it 305 00:26:33.079 --> 00:26:37.880 sweet. It doesn't necessarily have to be a literal name. So, you 306 00:26:37.960 --> 00:26:41.839 know, if I'm selling shoes, it's like the shoot do sales lady. 307 00:26:41.920 --> 00:26:44.359 Know, it doesn't have to be that. Right. You need to come 308 00:26:44.480 --> 00:26:48.799 up with an original name that doesn't exist. And the first thing to is 309 00:26:48.960 --> 00:26:55.559 go and secure the domain name. Okay, then the shorter it is and 310 00:26:55.680 --> 00:27:00.039 the more unique it is the better. Okay, and then secure the URL. 311 00:27:00.519 --> 00:27:03.319 Doesn't mean that you have to get a website, but at least you 312 00:27:03.400 --> 00:27:07.640 have the name right. Secure for, you know, revenue to the Greek 313 00:27:07.759 --> 00:27:15.519 the website and do your eat logo. Create a logo, against simple, 314 00:27:15.799 --> 00:27:21.200 no more than two colors, okay, preferably with an icon and and just 315 00:27:21.319 --> 00:27:26.200 the name of the company, very simple. And do your eat signature so 316 00:27:26.319 --> 00:27:33.240 you come across its being right, big or anyone you really are. It's 317 00:27:33.279 --> 00:27:34.559 like I used to feel. I thought it was that Shit. Let me 318 00:27:34.640 --> 00:27:40.160 tell you, I used to change these meetings, you know, and you 319 00:27:40.319 --> 00:27:42.839 know, with with your presence. It's like you need to show up like 320 00:27:42.960 --> 00:27:48.599 you're right, right, and so the signature, business card, if you're 321 00:27:48.599 --> 00:27:52.799 still, if you're really eating people in person, have a minute. Don't 322 00:27:52.079 --> 00:27:56.319 put a bone slap everything on Your Business Card. People help. Just the 323 00:27:56.440 --> 00:28:03.720 logo, you know, the the website, eat. That's in your name 324 00:28:03.759 --> 00:28:08.720 and your title. That's IT, okay. So keep it simple and let 325 00:28:08.839 --> 00:28:14.000 you your your brand. You are the brand. Okay, work on those 326 00:28:14.039 --> 00:28:19.400 reef and ships. Are Really listening to people, understanding what their paint points 327 00:28:19.559 --> 00:28:26.839 are so you can step in and bring value. That's it. What some 328 00:28:26.079 --> 00:28:34.079 me that? That's that's hello weird, because when you google businesses or when 329 00:28:34.119 --> 00:28:41.160 you google business how to start a business, I've heard you say nothing about 330 00:28:41.640 --> 00:28:48.359 this business plan, the same thing, business all the stream or whatever it 331 00:28:48.519 --> 00:28:52.680 is, and then they kill you with these you need a business plan, 332 00:28:52.839 --> 00:28:59.319 you need, you need, you need. How realistic is that? Again? 333 00:28:59.640 --> 00:29:04.519 I don't have a poppy, though, right that it's giving me no 334 00:29:04.720 --> 00:29:11.880 Thirtyzero, fiftyzero dollars to do research and development to figure out right what's going 335 00:29:11.960 --> 00:29:15.039 to land and what's not going to land right. So a lot of this 336 00:29:15.200 --> 00:29:21.319 is trial and error. Again, listen, listening first, and then once 337 00:29:21.359 --> 00:29:26.480 you already know what your buckets on, what's what you know what's bringing in 338 00:29:26.759 --> 00:29:30.480 the money or where you need to pivot, because that's what happens. What 339 00:29:30.680 --> 00:29:36.599 we do now is nothing, nothing like. I mean there's parts of it 340 00:29:36.880 --> 00:29:41.839 right that consistent, but we've expanded on our offerings. Okay, so many 341 00:29:41.960 --> 00:29:45.960 things that get that, you know, are so different, right, and 342 00:29:47.119 --> 00:29:51.839 so much more robust than when we first lit the to dosings. Wonderful. 343 00:29:52.039 --> 00:29:56.039 So that's always going to change. But I would say that with it, 344 00:29:56.279 --> 00:29:59.319 you know, two three years. Yeah, it's good to them sit down 345 00:29:59.400 --> 00:30:02.559 and do that. Sercizes right after two three years. I don't think that 346 00:30:02.640 --> 00:30:06.759 at the beginning is unless, again, if you have Daddy, Daddy, 347 00:30:06.839 --> 00:30:10.000 that gives you the money and you could go on Sabbatical and that's all you 348 00:30:10.119 --> 00:30:12.000 need to do, you know, because you know you're going to get alone. 349 00:30:12.680 --> 00:30:15.400 But you know right it's not. They're not going to give us a 350 00:30:15.519 --> 00:30:21.559 loan right, but right to that, you know, certain group don't get 351 00:30:21.799 --> 00:30:25.839 access to lose just like that, even with, thank you, the business 352 00:30:25.920 --> 00:30:30.200 plan. So right now I recommend just do your thing. Become a master 353 00:30:30.319 --> 00:30:34.599 of your crime, of your pits, of your pitch, of your story, 354 00:30:34.759 --> 00:30:40.720 your origin story, own your story, as painful as it may be. 355 00:30:41.000 --> 00:30:45.839 Tell your story, mentor others without even thinking about the returns. You 356 00:30:45.960 --> 00:30:52.200 know right, do the right thing and and it'll work out and eventually you'll 357 00:30:52.640 --> 00:30:56.920 you'll find your tribe. Right, like when Salanda and I started working together 358 00:30:57.440 --> 00:31:00.119 right with it six months. Hes like okay, so we need to sit 359 00:31:00.200 --> 00:31:04.799 down and your like say what, and she's like yeah, we need to 360 00:31:04.880 --> 00:31:10.559 talk about right, and social is the one that pressured me to get my 361 00:31:10.680 --> 00:31:18.799 hand together right. And so then outline what those fuckets for right revenue throughout 362 00:31:18.880 --> 00:31:22.440 the past for or five years that we've been working together. And so yeah, 363 00:31:22.680 --> 00:31:27.920 so you could do that as you go. My recommendation to is, 364 00:31:29.000 --> 00:31:37.160 like we've own, slowly but steady. And whereas the twenty the two thousand 365 00:31:37.200 --> 00:31:42.200 and eight recession affected our personal credit with then, which then affected our ability 366 00:31:42.519 --> 00:31:47.880 to get loans for the business, to it took it took ten years, 367 00:31:48.079 --> 00:31:52.799 right to clear, to get back into good standing. You know, I 368 00:31:52.160 --> 00:31:56.960 didn't know anytime you have access to credit. Right. Yeah, it was 369 00:31:57.039 --> 00:32:02.119 horrible. So I've had to self fun and in a position. Word, 370 00:32:02.200 --> 00:32:07.319 now the banks are calling me and I'm like no, thank you, right 371 00:32:08.240 --> 00:32:14.079 as right. So basically that's where I'm at right now. Right. So 372 00:32:14.279 --> 00:32:19.519 we're so love it if you have the ability to self fund, you know, 373 00:32:19.759 --> 00:32:23.119 and so my advice is separate. Money, always separate. So you 374 00:32:23.240 --> 00:32:28.640 can sell fun self fun. It's important to market yourself. It's important to 375 00:32:28.759 --> 00:32:35.039 develop relationships. It's support. It's important to know who be talking to listen 376 00:32:35.880 --> 00:32:39.839 and identify who in the organization is really cutting the checks. Right, right, 377 00:32:40.119 --> 00:32:44.240 you know, so you don't waste your time. And so, yeah, 378 00:32:44.279 --> 00:32:52.279 so I just feel that being student of behavior and listening and surrounding yourself 379 00:32:52.559 --> 00:32:59.400 with people that that have integrity, right, and that are like minded is 380 00:33:00.079 --> 00:33:02.799 critical for your success, because I have I didn't do this alone, right, 381 00:33:02.920 --> 00:33:07.200 I have Chris, I have Showanda, I know Christan. How do 382 00:33:07.599 --> 00:33:10.559 you know? We've never person. We're yet right, we've worked in some 383 00:33:10.720 --> 00:33:15.680 capacity to get to you know as well. And so, yeah, that's 384 00:33:15.720 --> 00:33:19.240 it. I know who'll call right when I don't. I don't know everything, 385 00:33:19.319 --> 00:33:22.599 but I know who to call. Know something right, and that's it. 386 00:33:22.759 --> 00:33:32.359 I think teach well, I think that's what it is that we really 387 00:33:32.440 --> 00:33:36.079 need to hear. And the reason why I'm saying that is because when you 388 00:33:36.200 --> 00:33:42.720 look up businesses, when you look up how tools, I feel like it's 389 00:33:42.920 --> 00:33:46.920 bullshit, because they start you with with with these guides that are they aren't 390 00:33:46.920 --> 00:33:51.680 written by us. My Guy's what I told you. I feel like it's 391 00:33:51.680 --> 00:33:54.720 always a people not doing it. Telling US how to do it is like 392 00:33:55.000 --> 00:34:00.359 a lot of theory. Right, you're gonna do this, you're gonna do 393 00:34:00.559 --> 00:34:04.839 that, this is how is gonna work. The business plan. It took 394 00:34:04.960 --> 00:34:10.559 me nine, nine years before I really considered doing a business plan, and 395 00:34:10.679 --> 00:34:15.480 I wasn't even trying to do a business plan for me. I ended up 396 00:34:15.719 --> 00:34:19.400 learning a little more about credit and I was like, Oh, I wanted 397 00:34:19.440 --> 00:34:22.400 to business as some credit, so let me figure out how to build some 398 00:34:22.519 --> 00:34:24.800 credit for the business. And I was like, well, we're not going 399 00:34:24.840 --> 00:34:30.400 to give you oh, because all, what's your plan? How much do 400 00:34:30.440 --> 00:34:32.079 you plan on making? And I was like, if I knew how much 401 00:34:32.079 --> 00:34:37.920 I was planning on making, I don't that would be guaranteed to make fifteen 402 00:34:38.039 --> 00:34:42.480 and I know if I wanted Thirtyzero, Ho, two years and I'll just 403 00:34:42.880 --> 00:34:45.480 come on. And that's just how it was. So, like, I 404 00:34:45.639 --> 00:34:47.840 really like the fact, like you said, it's just a matter of keeping 405 00:34:47.880 --> 00:34:53.559 it real. It's the fact that we're giving these I want to call them 406 00:34:53.599 --> 00:34:57.920 handicaps, because they make it seem as if it's a system to help you 407 00:34:58.639 --> 00:35:02.000 but I find this more of a the turicum before you start. So you're 408 00:35:02.039 --> 00:35:07.320 ready start to count yourself out from way before. And Yeah, remember I 409 00:35:07.440 --> 00:35:09.920 said something. I told him this thing about trying, like you can't. 410 00:35:10.079 --> 00:35:14.760 To me, like you can't really try. It's either you did it or 411 00:35:14.800 --> 00:35:16.199 you didn't do it as good as you thought you were going to do it, 412 00:35:16.599 --> 00:35:22.519 and that's it. So like, Oh, I tried, I try 413 00:35:22.639 --> 00:35:24.440 doing a business. Okay, so you tried. What didn't work out the 414 00:35:24.480 --> 00:35:29.480 way you wanted it to work out, because immediately what happens is that look 415 00:35:29.559 --> 00:35:31.039 at it. You're like, man, we need a business plan, and 416 00:35:31.400 --> 00:35:36.159 you see, look it up and I think the business plans usually start at 417 00:35:36.199 --> 00:35:40.760 about five pages. They need five to like fifteen pages. And how that's 418 00:35:40.880 --> 00:35:52.440 how we're right how many pages we really need. And then we start getting 419 00:35:52.480 --> 00:35:55.280 you're getting into her like maty pages in and then, like when you meet 420 00:35:55.320 --> 00:35:58.880 a real person, to real person is like well, you know, we 421 00:35:58.960 --> 00:36:02.239 don't read anything back. That's the first two pages. Executive. Sorry, 422 00:36:02.400 --> 00:36:07.760 any base right, you know, it's I'm going to jump in here because 423 00:36:07.800 --> 00:36:12.719 I was talking to an entrepreneur. He's rather successful actually, and he's a 424 00:36:12.840 --> 00:36:15.320 cruision but he has businesses in the states and we were talking at dinner last 425 00:36:15.400 --> 00:36:21.400 night and he said that he was like you need a plan and I was 426 00:36:21.519 --> 00:36:28.599 like okay, and so I think we get fixated on the term analogy of 427 00:36:28.679 --> 00:36:34.800 a business plan and if you're doing research online, you get fixated with what 428 00:36:34.960 --> 00:36:38.360 the SBA says a business plan Ching look like. But in reality, when 429 00:36:38.400 --> 00:36:44.639 I started working with semi and we said let's sit down and do an operational 430 00:36:44.760 --> 00:36:49.320 plan, because she was already a business. Yes, he was already in 431 00:36:49.519 --> 00:36:52.559 business. She may not have had a business plan that you could take to 432 00:36:52.679 --> 00:36:57.960 the bank at that point in time, but it's like, let's look at 433 00:36:58.719 --> 00:37:02.400 how we're operating the business, let's look at where we are at right now. 434 00:37:02.559 --> 00:37:07.079 So we looked at things like who are current clients, who are the 435 00:37:07.159 --> 00:37:10.119 clients we would like to have, how much revenue we would like to bring 436 00:37:10.239 --> 00:37:15.360 in? How do we reduce some of the unnecessary expenses that we may not 437 00:37:15.519 --> 00:37:20.159 have thought that we had? But you can cut right and then from there 438 00:37:20.360 --> 00:37:23.519 put a timeline at on it and be able to track it. So we 439 00:37:23.679 --> 00:37:30.360 have this motto at Urban Dr It's you plan, you activate it and you 440 00:37:30.519 --> 00:37:37.559 calibrate, because no matter how you planet, once you activate and you executed, 441 00:37:37.760 --> 00:37:40.679 it usually doesn't turn out exactly the way. I think it's right to 442 00:37:40.760 --> 00:37:49.320 calibrate right and so I don't want our listeners to get fixated on the business 443 00:37:49.599 --> 00:37:54.239 plan per se, unless you're planning to seek funding. Right, right, 444 00:37:54.760 --> 00:37:59.000 more on a plan. Okay, I'm starting my business. I don't have 445 00:37:59.079 --> 00:38:01.880 a business plan and just guy is is a year and a half old and 446 00:38:02.000 --> 00:38:06.880 I work with but I don't have a business plan, but I do have 447 00:38:07.000 --> 00:38:12.119 a planet to where I want to see the company run twenty. So I 448 00:38:12.320 --> 00:38:16.639 shared with my brothers, Christen and in Chris the other day. They were 449 00:38:16.719 --> 00:38:22.639 like this girl's on steroids with this damn spread cheet on the that's an honest 450 00:38:23.719 --> 00:38:27.880 yeah, I share with that my two thousand and Twenty Integrated Road Map. 451 00:38:28.159 --> 00:38:31.840 That's a plan. That's a plan. It helps you to focus on what's 452 00:38:31.960 --> 00:38:37.840 important in your business and one of the milestones by quarter. That's how I 453 00:38:37.960 --> 00:38:39.559 look at it. You know, this first quarter we're doing a lot of 454 00:38:39.599 --> 00:38:45.639 business development. We're reaching touching basis with making new contact, seeing who is 455 00:38:45.760 --> 00:38:51.320 good collaborators, who's not a good collaborator, who are good clients, who 456 00:38:51.320 --> 00:38:53.599 are some clients that you don't want to bring them on board or clients that 457 00:38:53.679 --> 00:38:58.039 you might want to break up with. You know, it's like you're a 458 00:38:58.159 --> 00:39:06.159 second I'm usually the hatch it woman, but that's the yes time. Just 459 00:39:06.239 --> 00:39:13.079 go over a sussing those things to be able to prepare for the subsequent quarters 460 00:39:13.159 --> 00:39:16.320 of the year. You know. So yes, and one of the things 461 00:39:16.400 --> 00:39:21.639 that I learned also in the last three years, I want to say, 462 00:39:22.320 --> 00:39:27.480 is that, and I think Chris also talking about this this week, is 463 00:39:29.480 --> 00:39:36.519 where growth is is when you can identify lightlift, high revenic that's it. 464 00:39:37.239 --> 00:39:42.760 Turns Right, lightlift, high returns, that's it. And so working towards 465 00:39:42.880 --> 00:39:45.440 that, so that way you could free up your time to spend more time 466 00:39:45.519 --> 00:39:50.599 with families. It doesn't feel like a constant hull soul, and so that 467 00:39:50.760 --> 00:39:58.199 you can breathe, and also investing, investing other people. Sometime we don't 468 00:39:58.280 --> 00:40:02.239 feel lies when you start on boarding pep birds like this freaked me out when 469 00:40:02.400 --> 00:40:07.360 I went Chilanda and I started working, and then Chris to Right, and 470 00:40:07.320 --> 00:40:10.719 Scott and batter through routinea. Right. So then it's like, Oh my 471 00:40:10.800 --> 00:40:15.119 God, wait, right. So it's like we have like this popty like 472 00:40:15.239 --> 00:40:22.199 this crew, amazing talent, but we've been working consistently to even throughout the 473 00:40:22.239 --> 00:40:27.960 pandemic, right, we've been able to really bang out amazing pridets, on 474 00:40:28.119 --> 00:40:32.920 board new client experiment and do things with other people's money, right, because 475 00:40:32.920 --> 00:40:36.239 they tell them what going to do for us. We need to pivot, 476 00:40:36.320 --> 00:40:42.599 we need to Piv you to bear pot, right, because, because we're 477 00:40:42.719 --> 00:40:47.920 known for that, we're creating something to address of a pain point for the 478 00:40:49.039 --> 00:40:53.400 fire and the contested and calibrate as we go to them, make it better 479 00:40:53.679 --> 00:41:01.039 and better and felt better to it and starts yielding results right as a consequence 480 00:41:01.159 --> 00:41:06.800 of that. And I just feel like sometimes we hesitate in terms of investing 481 00:41:07.079 --> 00:41:08.880 or saying, Oh wow, so what's that going to cost me to pay 482 00:41:08.960 --> 00:41:14.280 for a copywriter or how much of the costs me to market right, or 483 00:41:14.320 --> 00:41:20.039 to like you lot that did to me through musical throat a massive ten conniversary 484 00:41:20.199 --> 00:41:27.599 party. I'm like you underspend how she hadn't got any real marketing for ten 485 00:41:27.800 --> 00:41:30.400 years. So that big, you know, like one of the things that 486 00:41:30.519 --> 00:41:36.119 I think a lot of new entrepreneurs are intimidated about is like, how do 487 00:41:36.199 --> 00:41:38.920 I get my business known? How do I build that brand awareness? It's 488 00:41:39.079 --> 00:41:45.639 those relationships. It's goes back. People do business with people they know, 489 00:41:45.320 --> 00:41:50.840 people do business with people they trust. Well, so it's ravaging those relationships. 490 00:41:50.920 --> 00:41:57.880 And to Sammy's credit, she's like a super networker. Like if somebody 491 00:41:58.039 --> 00:42:00.519 says I need a project on x, that she doesn't know how to do 492 00:42:00.639 --> 00:42:04.519 it, she knows exactly who to call to get it done. But that's 493 00:42:04.559 --> 00:42:12.679 what it is. That, yeah, it's that's that's social capital that is 494 00:42:13.039 --> 00:42:22.119 on matched and social capital can be translated into financial capital providing you good collaborators. 495 00:42:22.280 --> 00:42:25.440 Right. Yes, I think so. Let's hit this real quick. 496 00:42:25.480 --> 00:42:28.360 Oh, I'm sorry, goods, go ahead. How it is going to 497 00:42:28.360 --> 00:42:31.559 add? And I think one of the ways to add that social capital is 498 00:42:31.719 --> 00:42:36.519 through that action and actually being out there and doing it and not just having 499 00:42:36.559 --> 00:42:42.039 it on paper. And I think one other aspect of you know the whole 500 00:42:42.320 --> 00:42:45.280 you know how much I plan, versus, how much do I start? 501 00:42:46.159 --> 00:42:51.800 One thing that I think entrepreneurs really need to understand is that people will respect 502 00:42:51.880 --> 00:42:54.719 you and your journey and they respect growth. So doesn't have to be perfect 503 00:42:54.800 --> 00:42:59.360 out of the gate. Yes, has. It just has to be started 504 00:42:59.559 --> 00:43:05.280 and see the RNSDEM people will come around and they people feed off a momentum. 505 00:43:05.320 --> 00:43:07.760 They want to be part of momentum. But that doesn't mean it needs 506 00:43:07.760 --> 00:43:13.639 to be perfect. And people will actually appreciate you if you've if they've seen 507 00:43:13.719 --> 00:43:15.840 your growth over a period of time and you're like yeah, I used to 508 00:43:15.880 --> 00:43:20.400 do this and now I'm doing these things, and you know, what might 509 00:43:20.480 --> 00:43:23.760 have been a no before would be a yes now because you've shared that journey 510 00:43:23.840 --> 00:43:28.199 with you or with them. So I think that's just my thing is you 511 00:43:28.280 --> 00:43:31.840 don't have to come out and autumn mamtically be Oprah or an Elon Musk or, 512 00:43:32.760 --> 00:43:36.599 all right, you know Steve Jobs and say like Oh, here I 513 00:43:36.639 --> 00:43:39.639 am, I invented the Mac. Like no, it's you. You appreciate 514 00:43:39.679 --> 00:43:44.199 seve jobs because of the journey and there in the in the failures, in 515 00:43:44.239 --> 00:43:47.639 the road blocks and how he came back and his resilience. So I just 516 00:43:47.719 --> 00:43:52.960 wanted to add that in that like there's there's never a bad time to start 517 00:43:53.039 --> 00:43:58.760 in terms of preparingness if you believe it enough. You just have to be 518 00:43:58.880 --> 00:44:00.960 willing to make sure that you fill in the gaps as you go and you're 519 00:44:00.960 --> 00:44:07.880 starting to get that business. Absolutely, and and I just wanted to say 520 00:44:08.000 --> 00:44:15.119 something because I I'll burst if I don't. And I just want to give 521 00:44:15.199 --> 00:44:20.000 some some sound recommendations. It's not even advice. You take it or you 522 00:44:20.119 --> 00:44:22.960 leave it, okay, but from my experience, number one of my big 523 00:44:23.039 --> 00:44:28.639 head pieces that when you're doing well, don't, don't, don't become the 524 00:44:28.719 --> 00:44:35.199 gatekeeper. Yeah, share right, don't be an asshole. Right, there's 525 00:44:35.400 --> 00:44:39.000 enough. There's enough out here for all of us and all of us to 526 00:44:39.199 --> 00:44:45.239 prosper right and find and find generational wealth and leave a legacy for a cause. 527 00:44:45.320 --> 00:44:50.440 That's number one. Okay, because that's just think that's a pet peeve 528 00:44:50.480 --> 00:44:52.199 of mine. I can't, I can't deal with it right. So that's 529 00:44:52.239 --> 00:44:59.679 why we're right this anything give back, give back, you know, if 530 00:44:59.719 --> 00:45:07.039 you of resources, whether it's income, whether it's monetary, whether designing, 531 00:45:07.519 --> 00:45:10.400 like in our case. You know how many does logos have designed pro Bonos, 532 00:45:10.760 --> 00:45:15.039 like if someone in a real need, right, like the Hurricane Maria 533 00:45:15.199 --> 00:45:19.559 people, some people that came from Perque Maria, right, there was this 534 00:45:19.719 --> 00:45:23.079 woman, she had you, she lost her bakery in Puerto Rico, right, 535 00:45:23.440 --> 00:45:28.679 and she came over here and she says, I I want to start 536 00:45:28.719 --> 00:45:30.239 a business, a bakery, and I'm the fine. You need to just 537 00:45:30.440 --> 00:45:37.079 bake right, start breaking, you know, telling your stuff, and four 538 00:45:37.199 --> 00:45:40.719 years later she's about to buy a house, right, and that's it. 539 00:45:40.920 --> 00:45:46.000 That, to me, is the biggest satisfaction to see a sister right, 540 00:45:46.440 --> 00:45:52.159 finding security and providing a safe environment, right, and that she's driving for 541 00:45:52.320 --> 00:45:55.440 her kids and her family. So give back. To be so stuck up 542 00:45:55.559 --> 00:46:00.880 and so long. Don't word right your resources. You know, you give 543 00:46:01.559 --> 00:46:06.480 and then you will receive. And then the last thing that I want to 544 00:46:07.079 --> 00:46:15.480 mention, and this I learned this this year, rest fine time to I 545 00:46:15.639 --> 00:46:20.480 was telling Chris and Cholan that I haven't had a real vacation. Yeah, 546 00:46:20.679 --> 00:46:22.840 visit a family in New York and in Porto ric I've gone to saint corn, 547 00:46:22.960 --> 00:46:25.760 but that, I mean, I love you all right, but that's 548 00:46:25.880 --> 00:46:34.320 ave a patient vacation, know, because we run you raggedy cook together. 549 00:46:34.599 --> 00:46:38.480 Of the real vacations. I don't need to cook right now. I just 550 00:46:38.599 --> 00:46:44.320 want to sit Vegge, sleeping late and give me a drink, right. 551 00:46:44.400 --> 00:46:47.400 I want to keep the mohitos coming, right. That's that's a real patient 552 00:46:47.559 --> 00:46:52.039 for me, right, and so I hadn't done it for thirteen years. 553 00:46:52.159 --> 00:46:59.840 My daughter, Catalina, was born twelve years ago. So she doesn't know 554 00:47:00.000 --> 00:47:05.599 a version of mommy that's not working, that's not hustling, that's not a 555 00:47:05.760 --> 00:47:07.920 phone all the time, running to a meeting, sitting on the board, 556 00:47:08.679 --> 00:47:12.519 advocating for the community, because that's the other thing, right. To me, 557 00:47:12.760 --> 00:47:16.119 entrepreneurship and activism are not usually exclusive. You need to show up and 558 00:47:16.280 --> 00:47:21.519 we're filing your people, right. And so then she doesn't know any other 559 00:47:21.679 --> 00:47:27.440 version of me that's not constantly working without stop, because it's like a PTSD. 560 00:47:27.679 --> 00:47:30.280 I don't want to go back to being broke, right, and so 561 00:47:30.440 --> 00:47:35.199 that thing is hovering over my head all you gotta keep it going. I 562 00:47:35.199 --> 00:47:37.159 gotta keep it going, from drop the ball to drop the ball to drop 563 00:47:37.280 --> 00:47:40.920 of the ball, right. And so when we went on the Datation, 564 00:47:42.679 --> 00:47:45.960 we literally close shop for a week. We went to Mexico because I said 565 00:47:45.960 --> 00:47:49.360 it's the only way I'm going to be able to unplug and that turn on 566 00:47:49.440 --> 00:47:52.519 the freak of computer right. Went to Mexico, came back and on the 567 00:47:52.599 --> 00:47:58.000 way back, but we did our connecting flight and used and we have several 568 00:47:58.079 --> 00:48:00.800 hours. You know, the overlay and I'm sitting there with my kids and 569 00:48:00.920 --> 00:48:06.199 my son and I asked my daughter got the heat, what was the your 570 00:48:06.480 --> 00:48:15.000 favorite part about the whole patient and she told me in the second flat that 571 00:48:15.199 --> 00:48:21.039 you didn't work. Hmm, she told me that you didn't work. So 572 00:48:21.320 --> 00:48:27.559 not the slide, not the waveful, not the thing, the mono fail, 573 00:48:27.920 --> 00:48:32.199 we did not eating out fancy right, none of that. It that 574 00:48:32.519 --> 00:48:40.199 she I didn't work. Okay, and so while we strive right and work 575 00:48:40.320 --> 00:48:44.880 so hard to give our kids all the things that we didn't have, or 576 00:48:45.000 --> 00:48:49.400 better life right, or better living conditions and we had growing up, at 577 00:48:49.480 --> 00:48:52.679 the end of the day, just know, entrepreneur out there, that all 578 00:48:52.800 --> 00:49:02.360 your kids want is undivided attention and time, time, Wilson time. You 579 00:49:02.719 --> 00:49:06.559 don't need to say anything about it, because I'm going to open right here 580 00:49:07.599 --> 00:49:14.599 with riscus. This is the last people. No, no, because in 581 00:49:15.159 --> 00:49:20.920 a previous episode we talked about the things that you give up for entrepreneurship and 582 00:49:21.400 --> 00:49:27.599 weighing where your parties need to be. And it's interesting we're having this conversation 583 00:49:27.679 --> 00:49:32.360 because I remember some me telling Sammy about what my daughter told me after many 584 00:49:32.480 --> 00:49:37.840 years in corporate setting, when I started work with opener and I had the 585 00:49:37.920 --> 00:49:40.679 flexibility, she was like, oh my gosh, you would have never been 586 00:49:40.719 --> 00:49:45.920 able to do this when you work at the hospital. Mummy, actually have 587 00:49:45.440 --> 00:49:52.199 time to spend with me. And so I want to implore entrepreneurs as we 588 00:49:52.400 --> 00:49:57.559 are thriving, and especially you, Chris, because you have the most beautiful 589 00:49:57.599 --> 00:50:01.760 little brand new big head and I know you are on the grind and I 590 00:50:01.920 --> 00:50:08.039 know that you are hustling and you're going to be mega successful. But we 591 00:50:08.280 --> 00:50:16.039 have to balance our entrepreneurs trip with our time with those people that we love. 592 00:50:17.000 --> 00:50:21.559 Stress where kids, because we're setting an example for them. We're trying 593 00:50:21.599 --> 00:50:24.719 to build that legacy, but we're also sitting an example for them. Absolutely 594 00:50:24.840 --> 00:50:31.440 no, all. So yeah, so with that, Sammy Shalana, I 595 00:50:31.599 --> 00:50:38.920 want to talk really quickly on that one word. Invest. Invest, Invest. 596 00:50:39.519 --> 00:50:43.679 I know for a lot of entrepreneurs we believe it's really monetary, and 597 00:50:43.760 --> 00:50:47.039 that's not even entrepreneurs, Ittie the troupe, when people here invest, what 598 00:50:47.199 --> 00:50:52.239 we what we really here, is money. Now we don't understand the fact 599 00:50:52.320 --> 00:50:55.280 that, just as you said it, time is money. So I'm saying 600 00:50:55.800 --> 00:51:00.559 all and that's it. So we not only invest, your money, but 601 00:51:00.679 --> 00:51:05.599 how important it is to invest time, the time that you spend with Chris, 602 00:51:05.719 --> 00:51:09.039 Sammy, to just gave them that little nugget that he ran with that 603 00:51:09.559 --> 00:51:15.000 help define his business thus far. The time Salana spent to come up with 604 00:51:15.119 --> 00:51:17.440 that operational planet. Now, Sammy, you don't have to tell us that 605 00:51:17.480 --> 00:51:21.079 it was less than two tho words, because we know how slant again, 606 00:51:23.880 --> 00:51:30.719 what is yours? That breath. Yeah, it is that time, that 607 00:51:30.840 --> 00:51:34.119 time and investment of your time and other people. I love the fact that 608 00:51:34.239 --> 00:51:38.320 you said no, don't gate key. I've met people. I've met people. 609 00:51:38.440 --> 00:51:44.719 They got to a certain point and for me, what made me saying 610 00:51:44.800 --> 00:51:50.320 about the situation is that I just think that they don't know a better way 611 00:51:50.440 --> 00:51:54.559 to handle the situation, and that's what it is. That kind of felt 612 00:51:54.599 --> 00:51:59.559 like I blame it on what they do. Become gatekeepers, they do. 613 00:51:59.800 --> 00:52:04.360 They cut you off at a certain point to the the you, I thought 614 00:52:04.400 --> 00:52:07.800 you were entrepreneur. Yeah, but you just don't do that. Just don't 615 00:52:07.880 --> 00:52:10.760 pass this line. So hapn't really pass the line. No, no, 616 00:52:10.960 --> 00:52:15.880 you're not going to pass the line. Just don't do it. And which 617 00:52:15.920 --> 00:52:20.320 Alan. It happened to me and it was like a tolder. We're doing 618 00:52:20.440 --> 00:52:25.519 working on another passion project, and I was sorry about how I love how 619 00:52:25.719 --> 00:52:31.239 organic we work together, because entrepreneurs sometimes believe like they have an idea and 620 00:52:31.360 --> 00:52:37.559 they're the only person with an idea. So it's like, Oh, I 621 00:52:37.719 --> 00:52:43.440 wanted to do interviews with these set of people and, Oh shit, sonna 622 00:52:43.519 --> 00:52:45.280 wants to do that. I'm not going to say Shit, I have my 623 00:52:45.440 --> 00:52:49.679 project. I got a hold it near and dear. We can't say a 624 00:52:49.800 --> 00:52:52.639 word, and the beauty of it was I don't even know how we came 625 00:52:52.760 --> 00:52:55.599 up Shalana, but we started talking about interviews and what it is and wanted 626 00:52:55.599 --> 00:52:59.239 to show, and I was like, that's great, I had an idea 627 00:52:59.400 --> 00:53:02.000 something similar and it's like this and if you want to she didn't even have 628 00:53:02.239 --> 00:53:07.800 to ask the collaborate, even if, even if I couldn't work with her 629 00:53:07.840 --> 00:53:12.199 on the project, I was just been happy knowing that I've contributed to an 630 00:53:12.320 --> 00:53:15.360 aspect of that project. And the reason why I'm saying that is because, 631 00:53:15.400 --> 00:53:20.679 as entrepreneurs, what I want us to keep in mind is one we're always 632 00:53:21.000 --> 00:53:25.360 thinking there's no idea. To me, that's a new idea. They're only 633 00:53:25.480 --> 00:53:30.320 those that implement the ideas, and that's the difference, you know. Also, 634 00:53:31.280 --> 00:53:35.280 when we have these ideas, is not for us, the gate keeping 635 00:53:35.440 --> 00:53:39.119 blocks at me from going here because we're afraid that Sammy might do better or 636 00:53:39.519 --> 00:53:44.599 we're afraid of what the outcome is like. We don't need people to protect 637 00:53:44.679 --> 00:53:47.000 you all the time, we need people to take this trip with you. 638 00:53:47.119 --> 00:53:51.800 Know. Thank you, Sam me, for taking this trip with us and 639 00:53:51.960 --> 00:53:55.400 bringing a lot of things that we spoke about in the previous cast. So, 640 00:53:55.679 --> 00:54:00.239 like in different ways on your experience has been different from all of our 641 00:54:00.280 --> 00:54:07.199 experiences, but it's just beautiful to see how you have continued to reinvest your 642 00:54:07.280 --> 00:54:10.039 time and spend this time with us. The pass on the stoken of noted. 643 00:54:10.639 --> 00:54:14.599 So tell us a little bit more about these investments that we make. 644 00:54:20.800 --> 00:54:28.559 Listen, investments of time and honesty. They have to be just a honest 645 00:54:28.960 --> 00:54:35.239 relationship building. I think that's your most solid and man if there's nothing else 646 00:54:36.000 --> 00:54:40.079 right, because that's what stays with you. I got to tell you because 647 00:54:40.159 --> 00:54:45.719 of my big math right, because I'm kind of disruptive here in the community. 648 00:54:45.760 --> 00:54:51.880 Are you really advocate? We never noticed it, didn't you know, 649 00:54:52.000 --> 00:55:00.039 because you know I try to advocate for underrepresented and underserved communities, right, 650 00:55:00.800 --> 00:55:07.599 and I'm quick to call a spade a spade and to yeah, not beat 651 00:55:07.679 --> 00:55:10.239 up on the boar. So let's just call it what it is, right, 652 00:55:10.519 --> 00:55:15.519 and and so and so I get into trouble for it. Sometimes not 653 00:55:15.719 --> 00:55:20.719 because I'm rude. You know, behave in pub and in like. I'm 654 00:55:22.320 --> 00:55:29.000 appropriate. Sometimes I don't because people deserve it. Right, right, you 655 00:55:29.119 --> 00:55:32.400 can get your point to cross, but it just doesn't suit well because you're 656 00:55:32.440 --> 00:55:37.840 speaking truths to poper right, right, and people like that. And so 657 00:55:40.159 --> 00:55:45.199 a few years back, okay, I had a client who still accliented. 658 00:55:45.320 --> 00:55:50.320 She's not company, but she's still a client. Moved to another company now 659 00:55:50.519 --> 00:55:52.599 and at a count right. Right. So my imagine that. But in 660 00:55:54.079 --> 00:55:59.840 there was a local im not going to get into it, right, but 661 00:55:59.960 --> 00:56:06.679 there was kind of like a clash with some other with other leaders here in 662 00:56:06.840 --> 00:56:10.599 the community, and random, because I was just doing my thing, making 663 00:56:10.679 --> 00:56:16.360 intervention because the support was last luster. And so we started collaborating, right, 664 00:56:16.920 --> 00:56:22.599 and people felt, I think I'm dooming right, intimidated and we're starting 665 00:56:22.840 --> 00:56:27.760 to talk smack about me and I get a call and say, Hey, 666 00:56:27.800 --> 00:56:32.800 I was on this board reading and your friends, you think things get back 667 00:56:32.840 --> 00:56:39.400 to you and dumb and they're saying ABCD about you. So what I do? 668 00:56:39.679 --> 00:56:43.800 I picked up my cell phone because I thought this other later was my 669 00:56:43.960 --> 00:56:46.760 friend, or at least that we were friendly. Right, we'll have a 670 00:56:46.840 --> 00:56:52.760 z o ago the phone and call the person. I'm not gonna beat around 671 00:56:52.800 --> 00:56:57.320 the Bush, right. I say hey in the person, saying hey, 672 00:56:57.599 --> 00:57:00.679 what's going on? This is this what I'm asking you. What's going on, 673 00:57:00.840 --> 00:57:04.360 because I just got a love that you're talking smack about me. Right, 674 00:57:05.519 --> 00:57:07.880 make me also very sure. Yeah, and so we could sit out. 675 00:57:08.199 --> 00:57:13.840 But this whole thing, right, which is just here whatever, right, 676 00:57:14.719 --> 00:57:17.440 got to my client and my client called me and said, what's going 677 00:57:17.599 --> 00:57:22.000 on? As I don't know. This person has a chip on her shoulder. 678 00:57:22.360 --> 00:57:23.519 I don't know what's going on. I'm just doing my things. You 679 00:57:23.599 --> 00:57:28.760 know what? I'm trying to support the community and the nonprofit organizations and the 680 00:57:28.840 --> 00:57:34.159 people who write affected by the thing that happened here in Orlando. Pulse, 681 00:57:35.280 --> 00:57:40.960 and yeah, and so then, and so then, and then my client 682 00:57:42.039 --> 00:57:46.400 told me, listen, I'm not the feel this company right button, and 683 00:57:46.480 --> 00:57:50.920 I'm going to defend you because I know you and I know your reputation, 684 00:57:51.280 --> 00:57:54.719 what you're doing. However, it's not my company, so I'm not going 685 00:57:54.800 --> 00:57:58.920 to make the last calm. So I just want you to be careful, 686 00:57:59.639 --> 00:58:02.159 right, because I don't want to have to let you go right, because 687 00:58:02.199 --> 00:58:07.360 of the situation. And I said, I told my client, I said 688 00:58:07.360 --> 00:58:13.679 their respective of what happens, of the outcome, we never lost the account, 689 00:58:13.840 --> 00:58:16.519 right, but I told her, irrespective of the outcome of this whole 690 00:58:16.880 --> 00:58:21.800 thing that this other person is creating, how do you feel about me? 691 00:58:22.519 --> 00:58:23.639 Right, what do you as she's like going home. I love you, 692 00:58:23.920 --> 00:58:28.480 I respect you, I value you, and I said that's little adds to 693 00:58:28.639 --> 00:58:31.719 me at the end of the day. If you and I okay in our 694 00:58:31.800 --> 00:58:38.039 relationship is intact, everything nothing else matters. And so that entire story to 695 00:58:38.159 --> 00:58:44.000 say, just stand true, stand true to your purpose, to your truth, 696 00:58:44.199 --> 00:58:47.360 do the right thing, because people see and people and, by the 697 00:58:47.400 --> 00:58:52.400 way, that person that was creating the mask, I fired the organ you 698 00:58:52.480 --> 00:58:55.800 know what I'm sayings that we real people do real things. Maybe that's how 699 00:58:55.840 --> 00:59:02.159 we say if a few people who really don't get more open drama and you 700 00:59:02.280 --> 00:59:07.159 know, you know, and and develop a thick skin, because the more 701 00:59:07.360 --> 00:59:15.280 you grow and the more you do and the more opportunity you have to Harkiss 702 00:59:15.400 --> 00:59:20.880 and to bring people together and to really affect change, the more haters are 703 00:59:20.920 --> 00:59:23.880 going to be right to pull. That's how you know what you're doing. 704 00:59:23.920 --> 00:59:29.119 The right thing, though. Yeah, invest in relationships, is where I'm 705 00:59:29.159 --> 00:59:30.719 getting at. So and and there, since, yeah, you can invest 706 00:59:30.760 --> 00:59:35.320 in a whole bunch of things, but we inter build that. Social capital 707 00:59:36.320 --> 00:59:42.159 is sometimes more valuable, Ye, then money in the bank. But yeah, 708 00:59:43.320 --> 00:59:49.119 this is an awesome semi thank you so much on the lights on white 709 00:59:49.199 --> 00:59:54.719 for yea. This was so much fun and I think I do from from 710 00:59:54.760 --> 00:59:59.320 you this SAS and, like I said before, you know, my story 711 00:59:59.400 --> 01:00:01.639 is really not unique, you know, in the sense where there a lot 712 01:00:01.719 --> 01:00:07.760 of common denominators, the things people don't speak openly about, the you know, 713 01:00:07.119 --> 01:00:12.519 about the trials and for relations you know. So I could we need 714 01:00:12.599 --> 01:00:15.280 to do more of that. And so why I soul you and I congratulate 715 01:00:15.400 --> 01:00:24.039 you for for this platform at you've created to have these candid conversations. Well, 716 01:00:24.199 --> 01:00:28.679 thank you, thank you, thank you. I just wanted listening audience 717 01:00:28.800 --> 01:00:35.920 to know that this entrepreneurs trip is possible because we learned so much under Sammy. 718 01:00:36.719 --> 01:00:43.119 I have some things and valleys and the tribulations we went through with her. 719 01:00:43.920 --> 01:00:53.320 This is this is the baby. So glooper Yep me truly the entrepreneurs 720 01:00:53.599 --> 01:01:00.119 entrepreneur calls. I wanted to say a quote from Raoul Julia, who is 721 01:01:00.199 --> 01:01:07.199 from Puerto Rico. He was an actor and he had the Golden Globe and 722 01:01:07.280 --> 01:01:10.440 Emmy Award for the burning season and he had this quote and I saw the 723 01:01:10.559 --> 01:01:15.679 quote and I thought of you, Sammy Hmm says. It was a very 724 01:01:15.920 --> 01:01:22.119 profound experience getting in touch with that part of us, in all of us 725 01:01:22.199 --> 01:01:28.159 human beings that are committed beyond yourself to the point of giving everything you have, 726 01:01:28.679 --> 01:01:32.960 including your life, for other people, for your fellow man. Sammy 727 01:01:34.519 --> 01:01:38.800 meamor, thank you so much for Eur listening, audience, for joining the 728 01:01:39.039 --> 01:01:45.199 entrepreneurs trip. We are EXTC I am Shelanda and I'm trysting and I'm Chris 729 01:01:46.559 --> 01:01:51.239 and thank you. Send Me Take Care of thank you, and I'm said 730 01:01:51.760 --> 01:01:52.119 thank you,